Developing countries in need: Which characteristics appeal most to people when donating money?
A discrete choice experiment was conducted to discover the relative importance of five characteristics of developing countries, as suggested by the literature, considered by people when choosing countries to donate money to. The experiment was administered via an online survey involving almost 700 student participants (potential donors) from a New Zealand university. The most important recipient-country characteristic for participants on average is hunger and malnutrition (a weight of 0.29), followed by child mortality (0.24), quality of infrastructure (0.21), income per capita (0.18), and, least importantly, ties to New Zealand (0.09). A cluster analysis of participants' individual `part-worth utilities' representing the relative importance of the country characteristics reveals they are not strongly correlated with participants' demographic characteristics. Our findings overall indicate that to maximise the donations they receive, non-governmental aid organisations are better to focus their marketing efforts on emphasising country characteristics associated with hunger, malnutrition and child mortality than other things.
|Date of creation:||Sep 2013|
|Date of revision:||Sep 2013|
|Contact details of provider:|| Postal: |
Phone: +64 3 479 8725
Fax: 64 3 479 8171
Web page: http://www.business.otago.ac.nz/econ
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Alvin Etang Ndip & David Fielding & Stephen Knowles, 2010.
"Giving to Africa and Perceptions of Poverty,"
1008, University of Otago, Department of Economics, revised Aug 2010.
- Simon Feeny & Matthew Clarke, 2007. "What Determines Australia's Response to Emergencies and Natural Disasters?," Australian Economic Review, The University of Melbourne, Melbourne Institute of Applied Economic and Social Research, vol. 40(1), pages 24-36, 03.
- Burnside, Craig & Dollar, David, 1997.
"Aid, policies, and growth,"
Policy Research Working Paper Series
1777, The World Bank.
- Alesina, Alberto & Dollar, David, 2000.
" Who Gives Foreign Aid to Whom and Why?,"
Journal of Economic Growth,
Springer, vol. 5(1), pages 33-63, March.
- Alberto Alesina & David Dollar, 1998. "Who Gives Foreign Aid to Whom and Why?," NBER Working Papers 6612, National Bureau of Economic Research, Inc.
- Dollar, David & Alesina, Alberto, 2000. "Who Gives Foreign Aid to Whom and Why?," Scholarly Articles 4553020, Harvard University Department of Economics.
- Christie Smith, 2009. "Revealing monetary policy preferences," Reserve Bank of New Zealand Discussion Paper Series DP2009/01, Reserve Bank of New Zealand.
- Pablo Brañas Garza, 2003.
"Poverty in Dictator Games: Awakening Solidarity,"
Economic Working Papers at Centro de Estudios Andaluces
E2003/50, Centro de Estudios Andaluces.
- Frode Alfnes & Maren Bachke & Mette Wik, 2012. "Eliciting donor preferences," Artefactual Field Experiments 00098, The Field Experiments Website.
- Peter Nunnenkamp & Janina Weingarth & Johannes Weisser, 2008.
"Is NGO Aid Not So Different After All? Comparing the Allocation of Swiss Aid by Private and Official Donors,"
Kiel Working Papers
1405, Kiel Institute for the World Economy.
- Nunnenkamp, Peter & Weingarth, Janina & Weisser, Johannes, 2009. "Is NGO aid not so different after all? Comparing the allocation of Swiss aid by private and official donors," European Journal of Political Economy, Elsevier, vol. 25(4), pages 422-438, December.
- Trumbull, William N & Wall, Howard J, 1994. "Estimating Aid-Allocation Criteria with Panel Data," Economic Journal, Royal Economic Society, vol. 104(425), pages 876-82, July.
When requesting a correction, please mention this item's handle: RePEc:otg:wpaper:1312. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Janet Bryant)
If references are entirely missing, you can add them using this form.