Mixed Method Evaluation of a Passive mHealth Sexual Information Texting Service in Uganda
We evaluate the impact of a health information intervention implemented through mobile phones, using a clustered randomized control trial augmented by qualitative interviews. The intervention aimed to improve sexual health knowledge and shift individuals towards safer sexual behavior by providing reliable information about sexual health. The novel technology designed by Google and Grameen Technology Center provided automated searches of an advice database on topics requested by users via SMS. It was offered by MTN Uganda at no cost to users. Quantitative survey results allow us to reject the hypothesis that improving access to information would increase knowledge and shift behavior to less risky sexual activities. In fact, we find that the service led to an increase in promiscuity, and no shift in perception of norms. Qualitative focus groups discussions support the findings of the quantitative survey results. We conclude by discussing a potential mechanism explaining the counterintuitive findings.
|Date of creation:||Jun 2013|
|Publication status:||published as Mixed-Method Evaluation of a Passive mHealth Sexual Information Texting Service in Uganda Julian C. Jamison, Dean Karlan, Pia Raffler Vol 9, Issue 3 Fall 2013 > Jamison|
|Contact details of provider:|| Postal: National Bureau of Economic Research, 1050 Massachusetts Avenue Cambridge, MA 02138, U.S.A.|
Web page: http://www.nber.org
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Karlan, Dean S. & Zinman, Jonathan, 2012.
"List randomization for sensitive behavior: An application for measuring use of loan proceeds,"
Journal of Development Economics,
Elsevier, vol. 98(1), pages 71-75.
- Dean Karlan & Jonathan Zinman, 2011. "List Randomization for Sensitive Behavior: An Application for Measuring Use of Loan Proceeds," NBER Working Papers 17475, National Bureau of Economic Research, Inc.
- Corstange, Daniel, 2009. "Sensitive Questions, Truthful Answers? Modeling the List Experiment with LISTIT," Political Analysis, Cambridge University Press, vol. 17(01), pages 45-63, December.
- Alberto Chong & Marco Gonzalez-Navarro & Dean Karlan & Martin Valdivia, 2013. "Do Information Technologies Improve Teenagers’ Sexual Education? Evidence from a Randomized Evaluation in Colombia," NBER Working Papers 18776, National Bureau of Economic Research, Inc.
- Jenny C. Aker & Isaac M. Mbiti, 2010. "Mobile Phones and Economic Development in Africa," Journal of Economic Perspectives, American Economic Association, vol. 24(3), pages 207-232, Summer.
- Jenny Aker and Isaac M. Mbiti, 2010. "Mobile Phones and Economic Development in Africa," Working Papers 211, Center for Global Development.
- Pascaline Dupas, 2011. "Do Teenagers Respond to HIV Risk Information? Evidence from a Field Experiment in Kenya," American Economic Journal: Applied Economics, American Economic Association, vol. 3(1), pages 1-34, January.
- Pascaline Dupas, 2009. "Do Teenagers Respond to HIV Risk Information? Evidence from a Field Experiment in Kenya," NBER Working Papers 14707, National Bureau of Economic Research, Inc.
- Robert Jensen, 2007. "The Digital Provide: Information (Technology), Market Performance, and Welfare in the South Indian Fisheries Sector," The Quarterly Journal of Economics, Oxford University Press, vol. 122(3), pages 879-924.
- Patricia N. Mechael, 2009. "The Case for mHealth in Developing Countries," Innovations: Technology, Governance, Globalization, MIT Press, vol. 4(1), pages 103-118, January.
- Jalan, Jyotsna & Somanathan, E., 2008. "The importance of being informed: Experimental evidence on demand for environmental quality," Journal of Development Economics, Elsevier, vol. 87(1), pages 14-28, August.
- Gallant, Melanie & Maticka-Tyndale, Eleanor, 2004. "School-based HIV prevention programmes for African youth," Social Science & Medicine, Elsevier, vol. 58(7), pages 1337-1351, April. Full references (including those not matched with items on IDEAS)