Mixed Method Evaluation of a Passive mHealth Sexual Information Texting Service in Uganda
We evaluate the impact of a health information intervention implemented through mobile phones, using a clustered randomized control trial augmented by qualitative interviews. The intervention aimed to improve sexual health knowledge and shift individuals towards safer sexual behavior by providing reliable information about sexual health. The novel technology designed by Google and Grameen Technology Center provided automated searches of an advice database on topics requested by users via SMS. It was offered by MTN Uganda at no cost to users. Quantitative survey results allow us to reject the hypothesis that improving access to information would increase knowledge and shift behavior to less risky sexual activities. In fact, we find that the service led to an increase in promiscuity, and no shift in perception of norms. Qualitative focus groups discussions support the findings of the quantitative survey results. We conclude by discussing a potential mechanism explaining the counterintuitive findings.
|Date of creation:||Jun 2013|
|Date of revision:|
|Contact details of provider:|| Postal: |
Web page: http://www.nber.org
More information through EDIRC
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Jenny C. Aker & Isaac M. Mbiti, 2010.
"Mobile Phones and Economic Development in Africa,"
Journal of Economic Perspectives,
American Economic Association, vol. 24(3), pages 207-32, Summer.
- Karlan, Dean S. & Zinman, Jonathan, 2012.
"List randomization for sensitive behavior: An application for measuring use of loan proceeds,"
Journal of Development Economics,
Elsevier, vol. 98(1), pages 71-75.
- Dean Karlan & Jonathan Zinman, 2011. "List Randomization for Sensitive Behavior: An Application for Measuring Use of Loan Proceeds," NBER Working Papers 17475, National Bureau of Economic Research, Inc.
- Gallant, Melanie & Maticka-Tyndale, Eleanor, 2004. "School-based HIV prevention programmes for African youth," Social Science & Medicine, Elsevier, vol. 58(7), pages 1337-1351, April.
- Pascaline Dupas, 2011.
"Do Teenagers Respond to HIV Risk Information? Evidence from a Field Experiment in Kenya,"
American Economic Journal: Applied Economics,
American Economic Association, vol. 3(1), pages 1-34, January.
- Pascaline Dupas, 2009. "Do Teenagers Respond to HIV Risk Information? Evidence from a Field Experiment in Kenya," NBER Working Papers 14707, National Bureau of Economic Research, Inc.
- Robert Jensen, 2007. "The Digital Provide: Information (Technology), Market Performance, and Welfare in the South Indian Fisheries Sector," The Quarterly Journal of Economics, MIT Press, vol. 122(3), pages 879-924, 08.
- Patricia N. Mechael, 2009. "The Case for mHealth in Developing Countries," Innovations: Technology, Governance, Globalization, MIT Press, vol. 4(1), pages 103-118, January.
- Jalan, Jyotsna & Somanathan, E., 2008. "The importance of being informed: Experimental evidence on demand for environmental quality," Journal of Development Economics, Elsevier, vol. 87(1), pages 14-28, August.
- Alberto Chong & Marco Gonzalez-Navarro & Dean Karlan & Martin Valdivia, 2013. "Effectiveness and Spillovers of Online Sex Education: Evidence from a Randomized Evaluation in Colombian Public Schools," NBER Working Papers 18776, National Bureau of Economic Research, Inc.
When requesting a correction, please mention this item's handle: RePEc:nbr:nberwo:19107. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If references are entirely missing, you can add them using this form.