Leadership and corporate social responsibility: Attitude of managers towards psychosocial aspects

Under the current dynamic times, business leaders are exploring ways to maintain a long-term competitive advantage. An option is to focus on a stable corporate environment and retain reliable and highly motivated employees. Therefore, there is a growing interest in examining social factors in enterprises. Possible approach that can influence social factors in enterprises is corporate social responsibility (CSR). This study seeks to examine the relationship between CSR and social factors with respect to the social capital of particular enterprises. The aim of the study is also to find out whether the implemented concept of CSR has an impact on managers' attitudes towards employees. The study was conducted among 91 service enterprises in the Czech Republic. Subsequent t-tests and correlation analyses show statistically significant differences between managers of enterprises implementing the CSR concept and those not doing it. Managers of enterprises working with the CSR concept tend to be more open towards their employees, give them time, listen to them and try to support them. It has also been shown that enterprises applying CSR have by 3.85% lower fluctuation rate than enterprises that do not apply CSR. Our research shows that managers of enterprises applying the CSR concepts strengthen teamwork among their employees and thus build the social capital within their enterprises.