IDEAS home Printed from https://ideas.repec.org/p/hig/wpaper/175-ec-2017.html
   My bibliography  Save this paper

The Impact of Omnivorism on Consumer Choice: The Case of the Book Market

Author

Listed:
  • Ekaterina S. Demina

    () (National Research University Higher School of Economics)

  • Evgeniy M. Ozhegov

    () (National Research University Higher School of Economics)

Abstract

This research analyzes the impact of the degree of omnivorousness on consumer choice in the book market. Panel Scanner data for 2012-2015 were provided by a Saint Petersburg chain store. The final sample was restricted to 10,789 purchase occasions made by 3,709 loyal clients in 2015. We assessed the degree of omnivorousness through the use of purchase histories of various book genres. A mixed logit model was employed to control for unobserved differences in preferences. The analysis revealed that consumers in the book market are highly heterogeneous, and this is partially explained by their degree of omnivorousness. Concerning such book characteristics like cover type, rating, format size, and publication year, omnivores’ preferences differ from univores’. However, the anticipated distinction in the coefficients of price and number of pages, based on previous researches, was not proved

Suggested Citation

  • Ekaterina S. Demina & Evgeniy M. Ozhegov, 2017. "The Impact of Omnivorism on Consumer Choice: The Case of the Book Market," HSE Working papers WP BRP 175/EC/2017, National Research University Higher School of Economics.
  • Handle: RePEc:hig:wpaper:175/ec/2017
    as

    Download full text from publisher

    File URL: https://wp.hse.ru/data/2017/10/10/1159396680/175EC2017.pdf
    Download Restriction: no

    References listed on IDEAS

    as
    1. Canoy, Marcel & van Ours, Jan C. & van der Ploeg, Frederick, 2006. "The Economics of Books," Handbook of the Economics of Art and Culture, in: V.A. Ginsburgh & D. Throsby (ed.), Handbook of the Economics of Art and Culture, edition 1, volume 1, chapter 21, pages 721-761, Elsevier.
    2. Aguzzoni, Luca & Argentesi, Elena & Ciari, Lorenzo & Duso, Tomaso & Tognoni, Massimo, 2016. "Ex-post Merger Evaluation in the U.K. Retail Market for Books," EconStor Open Access Articles, ZBW - Leibniz Information Centre for Economics, pages 170-200.
    3. Edlira Shehu & Tim Prostka & Christina Schmidt-Stölting & Michel Clement & Eva Blömeke, 2014. "The influence of book advertising on sales in the German fiction book market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 38(2), pages 109-130, May.
    4. Yin Zhang & Sonali Kudva, 2014. "E-books versus print books: Readers' choices and preferences across contexts," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 65(8), pages 1695-1706, August.
    5. Jordi Sintas & Ercilia Álvarez, 2002. "The Consumption of Cultural Products: An Analysis of the Spanish Social Space," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 26(2), pages 115-138, May.
    6. Peter M. Guadagni & John D. C. Little, 1983. "A Logit Model of Brand Choice Calibrated on Scanner Data," Marketing Science, INFORMS, vol. 2(3), pages 203-238.
    7. Victor Fernandez-Blanco & Juan Prieto-Rodriguez & Javier Suarez-Pandiello, 2015. "A quantitative analysis of reading habits," ACEI Working Paper Series AWP-05-2015, Association for Cultural Economics International, revised May 2015.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    omnivorism; discrete choice; demand for books; consumer behavior.;

    JEL classification:

    • Z - Other Special Topics

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hig:wpaper:175/ec/2017. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Shamil Abdulaev) or (Shamil Abdulaev). General contact details of provider: http://edirc.repec.org/data/hsecoru.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.