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Green project investments and corporate responsibilities: enablers, challenges, and strategies for mitigating risks

Author

Listed:
  • Xiaozhen Guo

    (School of Economics and Management, Xiamen University of Technology)

  • Meena Bhatia

    (IIM Sambalpur - Indian Institute of Management Sambalpur)

  • Bhumika Gupta

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], Galgotias University)

  • Enrico Battisti

    (Department of Management "Valter Cantino", University of Turin, Turin, Italy., Sohar university)

Abstract

To achieve carbon neutrality, it is crucial that private commercial and noncommercial firms also do their bit to adopt and implement green projects (GPs). Nonetheless, there is a lack of scholarly understanding regarding the elements that influence the implementation of GP by private firms, as well as the barriers to GP adoption and strategies to overcome them. This study seeks to fill the existing knowledge vacuum by examining open-ended essays to provide useful perspectives into the experiences and viewpoints of organizations that have implemented GP. The qualitative data collected were analyzed to determine four unique dimensions, including a variety of elements connected to GP implementation. (a) The study identifies four enablers that push firms to go for GP and three critical areas during the evaluation. (b) The study further identifies four major stumbling blocks of resource management, project viability, external issues, and integration challenges that affect GP and three risk management strategies to overcome these. Our study adds essential theoretical and practical perspectives to the ongoing debate about implementing GP in a comprehensive and inclusive manner.

Suggested Citation

  • Xiaozhen Guo & Meena Bhatia & Bhumika Gupta & Enrico Battisti, 2025. "Green project investments and corporate responsibilities: enablers, challenges, and strategies for mitigating risks," Post-Print hal-05280243, HAL.
    • Handle: RePEc:hal:journl:hal-05280243
    DOI: 10.1002/csr.70177
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