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Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles


  • Greg Allenby
  • Russell Belk
  • Catherine Eckel
  • Robert Fisher
  • Ernan Haruvy
  • Yu Ma
  • Peter Popkowski Leszczyc
  • Yu Wang
  • Sherry Xin Li


We offer a unified conceptual, behavioral, and econometric framework for optimal fundraising that deals with both synergies and discrepancies between approaches from economics, consumer behavior, and sociology. The purpose is to offer a framework that can bridge differences and open a dialogue between disciplines in order to facilitate optimal fundraising design. The literature is extensive, and our purpose is to offer a brief background and perspective on each of the approaches, provide an integrated framework leading to new insights, and discuss areas of future research.

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  • Greg Allenby & Russell Belk & Catherine Eckel & Robert Fisher & Ernan Haruvy & Yu Ma & Peter Popkowski Leszczyc & Yu Wang & Sherry Xin Li, 2020. "Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles," Artefactual Field Experiments 00683, The Field Experiments Website.
  • Handle: RePEc:feb:artefa:00683

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