IDEAS home Printed from https://ideas.repec.org/p/nbr/nberwo/20180.html

A Field Experiment on Directed Giving at a Public University

Author

Listed:
  • Catherine C. Eckel
  • David Herberich
  • Jonathan Meer

Abstract

The use of directed giving - allowing donors to target their gifts to specific organizations or functions - is pervasive in fundraising, yet little is known about its effectiveness. We conduct a field experiment at a public university in which prospective donors are presented with either an opportunity to donate to the unrestricted Annual Fund, or an opportunity of donating to the Annual Fund and directing some or all of their donation towards the academic college from which they graduated. While there is no effect on the probability of giving, donations are significantly larger when there is the option of directing. However, the value of the option does not come directly from use, as very few donors choose to direct their gift.

Suggested Citation

  • Catherine C. Eckel & David Herberich & Jonathan Meer, 2014. "A Field Experiment on Directed Giving at a Public University," NBER Working Papers 20180, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberwo:20180
    Note: PE
    as

    Download full text from publisher

    File URL: http://www.nber.org/papers/w20180.pdf
    Download Restriction: no
    ---><---

    Other versions of this item:

    References listed on IDEAS

    as
    1. Small, Deborah A & Loewenstein, George, 2003. "Helping a Victim or Helping the Victim: Altruism and Identifiability," Journal of Risk and Uncertainty, Springer, vol. 26(1), pages 5-16, January.
    2. Batista, Catia & Silverman, Dan & Yang, Dean, 2015. "Directed giving: Evidence from an inter-household transfer experiment," Journal of Economic Behavior & Organization, Elsevier, vol. 118(C), pages 2-21.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Diya Elizabeth Abraham & Luca Corazzini & Miloš Fišar & Tommaso Reggiani, 2021. "Delegation and Overhead Aversion with Multiple Threshold Public Goods," MUNI ECON Working Papers 2021-14, Masaryk University, revised Feb 2023.
    2. Abraham, Diya & Corazzini, Luca & Fišar, Miloš & Reggiani, Tommaso, 2023. "Coordinating donations via an intermediary: The destructive effect of a sunk overhead cost," Journal of Economic Behavior & Organization, Elsevier, vol. 211(C), pages 287-304.
    3. Ni, Dan & Jiwen Song, Lynda & Zheng, Xiaoming & Zhu, Jinlong & Zhang, Mengyi & Xu, Lingxiao, 2022. "Extending a helping hand: How receiving gratitude makes a difference in employee performance during a crisis," Journal of Business Research, Elsevier, vol. 149(C), pages 967-982.
    4. Rai, Tage S. & Diermeier, Daniel, 2015. "Corporations are Cyborgs: Organizations elicit anger but not sympathy when they can think but cannot feel," Organizational Behavior and Human Decision Processes, Elsevier, vol. 126(C), pages 18-26.
    5. Al-Ubaydli, Omar & Yeomans, Mike, 2017. "Do people donate more when they perceive a single beneficiary whom they know? A field experimental test of the identifiability effect," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 66(C), pages 96-103.
    6. Larney, Andrea & Rotella, Amanda & Barclay, Pat, 2019. "Stake size effects in ultimatum game and dictator game offers: A meta-analysis," Organizational Behavior and Human Decision Processes, Elsevier, vol. 151(C), pages 61-72.
    7. Kirill Gavrilov, 2013. "Risk, psychophysical numbing and value of individual and community lives: an empirical study," HSE Working papers WP BRP 09/PSY/2013, National Research University Higher School of Economics.
    8. Heizler, Odelia & Israeli, Osnat, 2021. "The identifiable victim effect and public opinion toward immigration; a natural experiment study," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 93(C).
    9. Kristian Ove R. Myrseth & Gerhard Riener & Conny Wollbrant, 2013. "Tangible temptation in the social dilemma : cash, cooperation, and self-control," Borradores Departamento de Economía 17489, Universidad de Antioquia, CIE.
    10. Gagnon, Nickolas, 2024. "On your own side of the fence," Journal of Economic Behavior & Organization, Elsevier, vol. 226(C).
    11. Judd B. Kessler & Katherine L. Milkman, 2018. "Identity in Charitable Giving," Management Science, INFORMS, vol. 64(2), pages 845-859, February.
    12. van Rijn, Jordan & Barham, Bradford & Sundaram-Stukel, Reka, 2017. "An experimental approach to comparing similarity- and guilt-based charitable appeals," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 68(C), pages 25-40.
    13. Dean Karlan & Aishwarya Lakshmi Ratan & Jonathan Zinman, 2014. "Savings by and for the Poor: A Research Review and Agenda," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 60(1), pages 36-78, March.
    14. Erlandsson, Arvid & Västfjäll, Daniel & Sundfelt, Oskar & Slovic, Paul, 2016. "Argument-inconsistency in charity appeals: Statistical information about the scope of the problem decrease helping toward a single identified victim but not helping toward many non-identified victims in a refugee crisis context," Journal of Economic Psychology, Elsevier, vol. 56(C), pages 126-140.
    15. Bügelmayer, Elisabeth & Katharina Spiess, C., 2014. "Spite and cognitive skills in preschoolers," Journal of Economic Psychology, Elsevier, vol. 45(C), pages 154-167.
    16. Erlandsson, Arvid & Björklund, Fredrik & Bäckström, Martin, 2015. "Emotional reactions, perceived impact and perceived responsibility mediate the identifiable victim effect, proportion dominance effect and in-group effect respectively," Organizational Behavior and Human Decision Processes, Elsevier, vol. 127(C), pages 1-14.
    17. Catia Batista & Gaia Narciso, 2018. "Migrant Remittances and Information Flows: Evidence from a Field Experiment," The World Bank Economic Review, World Bank, vol. 32(1), pages 203-219.
    18. Exley, Christine L. & Petrie, Ragan, 2018. "The impact of a surprise donation ask," Journal of Public Economics, Elsevier, vol. 158(C), pages 152-167.
    19. Bullard, Olya & Penner, Sara, 2017. "A regulatory-focused perspective on philanthropy: Promotion focus motivates giving to prevention-framed causes," Journal of Business Research, Elsevier, vol. 79(C), pages 173-180.
    20. Giuseppe Arcangelis & Majlinda Joxhe, 2021. "Intra-household allocation with shared expenditure choices: experimental evidence from Filipino migrants," Review of Economics of the Household, Springer, vol. 19(4), pages 1245-1274, December.

    More about this item

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • H41 - Public Economics - - Publicly Provided Goods - - - Public Goods

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nbr:nberwo:20180. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: the person in charge (email available below). General contact details of provider: https://edirc.repec.org/data/nberrus.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.