Persistent Media Bias
The news media plays an essential role in society, but surveys indicate that the public views the media as biased. This paper presents a theory of media bias that originates with private information obtained by journalists through their investigations and persists despite profit-maximizing news organizations and rivalry from other news organizations. Bias has two effects on the demand for news. First, rational individuals are more skeptical of potentially biased news and thus rely less on it in their decision-making. Second, bias makes certain stories more likely than others. This paper presents a supply-side theory in which bias originates with journalists who have career interests and are willing to sacrifice current wages for future opportunities. News organizations can control bias by restricting the discretion allowed to journalists, but granting discretion and tolerating bias can increase profits. The skepticism of individuals reduces demand and leads the news organization to set a lower price for its publication the greater is the bias it tolerates. Lower quality news thus commands a lower price. Bias is not driven from the market by a rival news organization nor by a news organization with an opposing bias. Moreover, bias can be greater with competition than with a monopoly news organization. If individuals collectively choose regulation in place of their individual decision-making, bias increases the expected stringency of regulation.
|Date of creation:||Aug 2004|
|Contact details of provider:|| Postal: Stanford University, Stanford, CA 94305-5015|
Phone: (650) 723-2146
Web page: http://gsbapps.stanford.edu/researchpapers/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Puglisi Riccardo, 2011.
"Being The New York Times: the Political Behaviour of a Newspaper,"
The B.E. Journal of Economic Analysis & Policy,
De Gruyter, vol. 11(1), pages 1-34, April.
- Riccardo Puglisi, 2006. "Being the New York Times: the political behaviour of a newspaper," LSE Research Online Documents on Economics 19292, London School of Economics and Political Science, LSE Library.
- Riccardo Puglisi, 2006. "Being The New York Times: Thepolitical Behaviour Of A Newspaper," STICERD - Political Economy and Public Policy Paper Series 20, Suntory and Toyota International Centres for Economics and Related Disciplines, LSE.
- Scott Stern, 1999. "Do Scientists Pay to Be Scientists?," NBER Working Papers 7410, National Bureau of Economic Research, Inc.
- Tim Groseclose & Jeffrey Milyo, 2005. "A Measure of Media Bias," The Quarterly Journal of Economics, Oxford University Press, vol. 120(4), pages 1191-1237.
- Jeffrey Milyo & Tim Groseclose, 2005. "A Measure of Media Bias," Working Papers 0501, Department of Economics, University of Missouri, revised 25 Aug 2005.
- David P. Baron, 2005. "Competing for the Public Through the News Media," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 14(2), pages 339-376, 06.
- Bovitz, Gregory L & Druckman, James N & Lupia, Arthur, 2002. "When Can a News Organization Lead Public Opinion? Ideology versus Market Forces in Decisions to Make News," Public Choice, Springer, vol. 113(1-2), pages 127-155, October.
- Sendhil Mullainathan & Andrei Shleifer, 2005. "The Market for News," American Economic Review, American Economic Association, vol. 95(4), pages 1031-1053, September.
- Sendhil Mullainathan & Andrei Shleifer, 2002. "Media Bias," NBER Working Papers 9295, National Bureau of Economic Research, Inc.
- David Strömberg, 2004. "Mass Media Competition, Political Competition, and Public Policy," Review of Economic Studies, Oxford University Press, vol. 71(1), pages 265-284. Full references (including those not matched with items on IDEAS)