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When Can a News Organization Lead Public Opinion? Ideology versus Market Forces in Decisions to Make News

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  • Bovitz, Gregory L
  • Druckman, James N
  • Lupia, Arthur

Abstract

Do news organizations purposefully lead the public to support a particular ideological agenda? When debating this question, many analysts draw conclusions from weak empirical evidence. We introduce a model that clarifies how a news organization's internal structure combines with market forces to affect when it can lead public opinion. We identify conditions under which liberal reporters or politically-driven media magnates can achieve ideological goals. We also illuminate important barriers that prevent many would-be public opinion leaders from ever satisfying these conditions. We show that internal structure and market forces are critical determinants of any news organization's power over public opinion. Copyright 2002 by Kluwer Academic Publishers

Suggested Citation

  • Bovitz, Gregory L & Druckman, James N & Lupia, Arthur, 2002. "When Can a News Organization Lead Public Opinion? Ideology versus Market Forces in Decisions to Make News," Public Choice, Springer, vol. 113(1-2), pages 127-155, October.
    • Handle: RePEc:kap:pubcho:v:113:y:2002:i:1-2:p:127-55
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    Cited by:

    1. John Duggan & César Martinelli, 2008. "The Role of Media Slant in Elections and Economics," Wallis Working Papers WP54, University of Rochester - Wallis Institute of Political Economy.
    2. John Lott & Kevin Hassett, 2014. "Is newspaper coverage of economic events politically biased?," Public Choice, Springer, vol. 160(1), pages 65-108, July.
    3. Marcel Garz, 2014. "Good news and bad news: evidence of media bias in unemployment reports," Public Choice, Springer, vol. 161(3), pages 499-515, December.
    4. Gehlbach, Scott & Sonin, Konstantin, 2014. "Government control of the media," Journal of Public Economics, Elsevier, vol. 118(C), pages 163-171.
    5. Andina-Díaz, Ascensión & García-Martínez, José A., 2020. "Reputation and news suppression in the media industry," Games and Economic Behavior, Elsevier, vol. 123(C), pages 240-271.
    6. Garcia Pires, Armando J., 2014. "Media diversity, advertising, and adaptation of news to readers’ political preferences," Information Economics and Policy, Elsevier, vol. 28(C), pages 28-38.
    7. Vincent Bignon & Marc Flandreau, 2012. "The Price of Media Capture and the Looting of Newspapers in Interwar France," IHEID Working Papers 09-2012, Economics Section, The Graduate Institute of International Studies.
    8. John Duggan & Cesar Martinelli, 2008. "Rational Expectations and Media Slant," Levine's Bibliography 122247000000001844, UCLA Department of Economics.
    9. Eleni A. Galata, 2017. "The cultivation of opinions. How did the press cover the last 16 years of experience with GMOs in Canada?," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1297212-129, January.
    10. Baron, David P., 2004. "Persistent Media Bias," Research Papers 1845r, Stanford University, Graduate School of Business.
    11. Ascensión Andina-Díaz, 2007. "Reinforcement vs. change: The political influence of the media," Public Choice, Springer, vol. 131(1), pages 65-81, April.
    12. Baron, David P., 2006. "Persistent media bias," Journal of Public Economics, Elsevier, vol. 90(1-2), pages 1-36, January.
    13. Ascensión Andina-Díaz & José A. García-Martínez, 2014. "Media silence, feedback power and reputation," Working Papers 2014-03, Universidad de Málaga, Department of Economic Theory, Málaga Economic Theory Research Center.
    14. Ascensión Andina-Díaz, 2009. "Media competition and information disclosure," Social Choice and Welfare, Springer;The Society for Social Choice and Welfare, vol. 32(4), pages 705-705, May.
    15. Petrova, Maria, 2012. "Mass media and special interest groups," Journal of Economic Behavior & Organization, Elsevier, vol. 84(1), pages 17-38.
    16. Saltuk Ozerturk, 2018. "Choosing a media outlet when seeking public approval," Public Choice, Springer, vol. 174(1), pages 3-21, January.
    17. Rambaccussing, Dooruj & Kwiatkowski, Andrzej, 2020. "Forecasting with news sentiment: Evidence with UK newspapers," International Journal of Forecasting, Elsevier, vol. 36(4), pages 1501-1516.
    18. Petrova, Maria, 2008. "Inequality and media capture," Journal of Public Economics, Elsevier, vol. 92(1-2), pages 183-212, February.
    19. Jiancai Pi, 2010. "Media Capture and Local Government Accountability," Prague Economic Papers, Prague University of Economics and Business, vol. 2010(3), pages 273-283.
    20. Bignon, Vincent & Flandreau, Marc, 2014. "The Price of Media Capture and the Debasement of the French Newspaper Industry During the Interwar," The Journal of Economic History, Cambridge University Press, vol. 74(3), pages 799-830, September.
    21. David P. Baron, 2005. "Competing for the Public Through the News Media," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 14(2), pages 339-376, June.
    22. Brian J. Fogarty, 2009. "A Simple Model of Legislator and News Media Interaction," Journal of Theoretical Politics, , vol. 21(1), pages 5-24, January.
    23. Baron, David P., 2003. "Competing for the Public through the News Media," Research Papers 1808, Stanford University, Graduate School of Business.
    24. Matthias Heinz & Johan Swinnen, 2013. "Media Bias in Economic News: A Factor 20," LICOS Discussion Papers 33013, LICOS - Centre for Institutions and Economic Performance, KU Leuven.

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