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The Impact of the Iraq War on US Consumer Goods Sales in Arab Countries

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  • davis, peter
  • Clerides, Sofronis
  • Michis, Antonis

Abstract

Did the rise in anti-American sentiment caused by the Iraq war a ffect sales of US goods abroad? We address this question using data on soft drink and fabric detergent sales in nine Arab countries. We find a statistically significant negative impact of the war on sales of US soft drinks in seven countries. The impact dissipates after a few months in two countries but persists in the other five. In the case of detergents we only find a significant negative impact in one country. We conclude that international politics can sometimes affect consumer behavior and impact market outcomes.

Suggested Citation

  • davis, peter & Clerides, Sofronis & Michis, Antonis, 2010. "The Impact of the Iraq War on US Consumer Goods Sales in Arab Countries," CEPR Discussion Papers 8041, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:8041
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    More about this item

    Keywords

    Consumer behavior; Consumer boycotts; Iraq war;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L66 - Industrial Organization - - Industry Studies: Manufacturing - - - Food; Beverages; Cosmetics; Tobacco

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