Consumers' Activism: the Facebook boycott of Cottage Cheese
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- Cuadras-Morató Xavier & Raya Josep Maria, 2016.
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The B.E. Journal of Economic Analysis & Policy, De Gruyter, vol. 16(1), pages 185-218, January.
- Xavier Cuadras Morató & Josep M. Raya, 2014. "Boycott or Buycott?: Internal Politics and Consumer Choices," Working Papers 770, Barcelona Graduate School of Economics.
- Xavier Cuadras Morató & Josep M. Raya, 2014. "Boycott or buycott?: Internal politics and consumer choices," Economics Working Papers 1438, Department of Economics and Business, Universitat Pompeu Fabra.
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More about this item
Keywords
consumer boycott; price elasticities; social media;All these keywords.
JEL classification:
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2015-03-05 (Industrial Competition)
- NEP-MFD-2015-03-05 (Microfinance)
- NEP-MKT-2015-03-05 (Marketing)
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