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Consumers' Activism: The Cottage Cheese Boycott

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  • Lach, Saul
  • Spiegel, Yossi
  • Hendel, Igal E

Abstract

We study a consumer boycott on cottage cheese that was organized in Israel on Facebook in the summer of 2011 following a steep increase in prices after price controls were lifted in 2006. The boycott led to an immediate decline in prices which remain low until the present day (March 2016). We find that (i) demand at the start of the boycott, at the new low prices, would have been 30% higher but for the boycott, (ii) own price elasticities and especially cross price elasticities increased substantially after the boycott, and (iii) post-boycott prices are substantially below the levels implied by the post-boycott demand elasticities, suggesting that firms lowered prices due to fears of threat of renewed price controls and the boycott spreading to other products.

Suggested Citation

  • Lach, Saul & Spiegel, Yossi & Hendel, Igal E, 2015. "Consumers' Activism: The Cottage Cheese Boycott," CEPR Discussion Papers 10460, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:10460
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    More about this item

    Keywords

    Consumer boycott; Social media; Price elasticities;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

    NEP fields

    This paper has been announced in the following NEP Reports:

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