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Report NEP-MKT-2015-03-05
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- José Cevada & Joana César Machado, 2015, "Private Label Brands: Benefits and Challenges - Pingo Doce Case Study," Working Papers de Gestão (Management Working Papers), Católica Porto Business School, Universidade Católica Portuguesa, number 01, Jan.
- Lee, Dokyun & Hosanagar, Kartik & Nair, Harikesh S., 2014, "The Effect of Social Media Marketing Content on Consumer Engagement: Evidence from Facebook," Research Papers, Stanford University, Graduate School of Business, number 3087, May.
- Ali Hortaçsu & Seyed Ali Madanizadeh & Steven L. Puller, 2015, "Power to Choose? An Analysis of Consumer Inertia in the Residential Electricity Market," NBER Working Papers, National Bureau of Economic Research, Inc, number 20988, Feb.
- Pinna, Fabio & Seiler, Stephan, 2014, "Consumer Search: Evidence from Path-Tracking Data," Research Papers, Stanford University, Graduate School of Business, number 3174, Aug.
- Lach, Saul & Moraga-González, José-Luis, 2015, "Asymmetric Price Effects of Competition," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10456, Mar.
- Nair, Harikesh S. & Misra, Sanjog & Hornbuckle, William J., IV & Mishra, Ranjan & Acharya, Anand, 2014, "Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation," Research Papers, Stanford University, Graduate School of Business, number 3088, Sep.
- Anderson, Simon & Baik, Alicia & Larson, Nathan, 2015, "Personalized Pricing and Advertising: An Asymmetric Equilibrium Analysis," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10464, Mar.
- Stock, Ruth & Bednarek, Marei, 2014, "As They Sow, so Shall They Reap: Customers’ Influence on Customer Satisfaction at the Customer Interface," Publications of Darmstadt Technical University, Institute for Business Studies (BWL), Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL), number 71820.
- Hartmann, Wesley R. & Klapper, Daniel, 2015, "Super Bowl Ads," Research Papers, Stanford University, Graduate School of Business, number 2139, Mar.
- Sahni, Navdeep, 2013, "Effect of Temporal Spacing between Advertising Exposures: Evidence from Online Field Experiments," Research Papers, Stanford University, Graduate School of Business, number 2138, Dec.
- Gardete, Pedro M., 2014, "Understanding Social Effects in the In-Flight Marketplace: Characterization and Managerial Implications," Research Papers, Stanford University, Graduate School of Business, number 3134, Oct.
- Sahni, Navdeep & Zou, Dan & Chintagunta, Pradeep, 2014, "Effects of Targeted Promotions: Evidence from Field Experiments," Research Papers, Stanford University, Graduate School of Business, number 3243, Nov.
- Lach, Saul & Spiegel, Yossi & Hendel, Igal E, 2015, "Consumers' Activism: The Cottage Cheese Boycott," CEPR Discussion Papers, C.E.P.R. Discussion Papers, number 10460, Mar.