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A Theory of Consumer Boycotts under Symmetric Information and Imperfect Competition


  • Robert Innes


This article models strategic interactions between non-identical duopolistic firms and a public interest/environmental organisation (EO) that promotes 'green' production practices by threatening consumer boycotts against 'brown' producers. The article describes when boycotts are deterred by prior firm commitments to be 'green' and, also when a boycott arises in equilibrium, despite symmetric information. When a boycott arises, it is either a small persistent boycott against the 'small firm' in the industry, or a large transitory boycott against the 'large firm' in the industry that prompts the target firm to accede to the boycott demands quickly. Copyright 2006 Royal Economic Society.

Suggested Citation

  • Robert Innes, 2006. "A Theory of Consumer Boycotts under Symmetric Information and Imperfect Competition," Economic Journal, Royal Economic Society, vol. 116(511), pages 355-381, April.
  • Handle: RePEc:ecj:econjl:v:116:y:2006:i:511:p:355-381

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    References listed on IDEAS

    1. Barnum, Howard N. & Squire, Lyn, 1979. "An econometric application of the theory of the farm-household," Journal of Development Economics, Elsevier, vol. 6(1), pages 79-102, February.
    2. Eswaran, Mukesh & Kotwal, Ashok, 1985. "A Theory of Contractual Structure in Agriculture," American Economic Review, American Economic Association, vol. 75(3), pages 352-367, June.
    3. Lucas, Robert E B & Stark, Oded, 1985. "Motivations to Remit: Evidence from Botswana," Journal of Political Economy, University of Chicago Press, vol. 93(5), pages 901-918, October.
    4. Pollak, Robert A, 1985. "A Transaction Cost Approach to Families and Households," Journal of Economic Literature, American Economic Association, vol. 23(2), pages 581-608, June.
    5. Caldwell, John C & Reddy, P H & Caldwell, Pat, 1986. "Periodic High Risk as a Cause of Fertility Decline in a Changing Rural Environment: Survival Strategies in the 1980-1983 South Indian Drought," Economic Development and Cultural Change, University of Chicago Press, vol. 34(4), pages 677-701, July.
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