Does Responsive Pricing Increase Efficiency? Evidence from Pricing Experiments in an Internet Café
Responsive pricing proposes to increase efficiency by introducing a direct linkage between market conditions and changes in prices. This link is established by giving selective discounts that vary in real time as a function of the level of unused capacity. Using data from a unique pricing experiment in Internet cafés, we address the question of whether consumers respond to instantaneous price changes, and whether responsive pricing increases welfare. Our results show that the most responsive scheme in our sample increases occupancy by 11% over peak-load pricing. Welfare increases by an amount that corresponds to 12% of total consumer expenditure.
|Date of creation:||Dec 2003|
|Date of revision:|
|Contact details of provider:|| Postal: Centre for Economic Policy Research, 77 Bastwick Street, London EC1V 3PZ.|
Phone: 44 - 20 - 7183 8801
Fax: 44 - 20 - 7183 8820
|Order Information:|| Email: |
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Pascal Courty & Mario Pagliero, 2008.
Springer;Society for the Advancement of Economic Theory (SAET), vol. 34(2), pages 235-259, February.
- Herriges, Joseph A, et al, 1993.
"The Response of Industrial Customers to Electric Rates Based upon Dynamic Marginal Costs,"
The Review of Economics and Statistics,
MIT Press, vol. 75(3), pages 446-54, August.
- Herriges, Joseph A. & Baladi, S. M. & Caves, Douglas W. & Neenan, B. F., 1993. "The Response of Industrial Customers to Electric Rates Based Upon Dynamic Marginal Costs," Staff General Research Papers 1497, Iowa State University, Department of Economics.
- Crew, Michael A & Fernando, Chitru S & Kleindorfer, Paul R, 1995. "The Theory of Peak-Load Pricing: A Survey," Journal of Regulatory Economics, Springer, vol. 8(3), pages 215-48, November.
- William Vickrey, 1971. "Responsive Pricing of Public Utility Services," Bell Journal of Economics, The RAND Corporation, vol. 2(1), pages 337-346, Spring.
- Aubin, Christophe, et al, 1995.
"Real-Time Pricing of Electricity for Residential Customers: Econometric Analysis of an Experiment,"
Journal of Applied Econometrics,
John Wiley & Sons, Ltd., vol. 10(S), pages S171-91, Suppl. De.
- Aubin, Christophe & Fougère, Denis & Husson, Emmanuel & Ivaldi, Marc, 1994. "Real-Time Pricing of Electricity of Residential Customers: Econometric Analysis of an Experiment," IDEI Working Papers 46, Institut d'Économie Industrielle (IDEI), Toulouse.
- MacKie-Mason, J.K. & Varian, H.L., 1993.
"Some Economists of the Internet,"
93-16, Michigan - Center for Research on Economic & Social Theory.
- Peter M. Schwarz & Thomas N. Taylor & Matthew Birmingham & Shana L. Dardan, 2002. "Industrial Response to Electricity Real-Time Prices: Short Run and Long Run," Economic Inquiry, Western Economic Association International, vol. 40(4), pages 597-610, October.
- Koenker, Roger W & Bassett, Gilbert, Jr, 1978. "Regression Quantiles," Econometrica, Econometric Society, vol. 46(1), pages 33-50, January.
- Robert H. Patrick & Frank A. Wolak, 2001. "Estimating the Customer-Level Demand for Electricity Under Real-Time Market Prices," NBER Working Papers 8213, National Bureau of Economic Research, Inc.
When requesting a correction, please mention this item's handle: RePEc:cpr:ceprdp:4149. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If references are entirely missing, you can add them using this form.