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The importance of consumer taste in trade

Author

Listed:
  • Bee Yan Aw
  • Yi Lee
  • Hylke Vandenbussche

Abstract

This paper documents the importance of consumer taste in trade flows using Belgian firm-product customs data by destination. We identify consumer taste through the use of a control function approach and estimate it jointly with other demand parameters using a very flexible demand specification. Consumer taste is identified for every trade ow. The results show that taste decreases in distance but this relationship is not monotonic. The contribution of consumer taste to actual export revenue ranges between 1-31% depending on the product category in the food industry. Overall, the demand shifters, taste and product quality explain twice as much of the variation in export revenues than cost.

Suggested Citation

  • Bee Yan Aw & Yi Lee & Hylke Vandenbussche, 2019. "The importance of consumer taste in trade," CESifo Working Paper Series 7580, CESifo.
    • Handle: RePEc:ces:ceswps:_7580
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    More about this item

    Keywords

    tastes; quality; productivity; exports; firm-product;
    All these keywords.

    JEL classification:

    • F12 - International Economics - - Trade - - - Models of Trade with Imperfect Competition and Scale Economies; Fragmentation
    • F14 - International Economics - - Trade - - - Empirical Studies of Trade

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