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The Role of Respondent Certainty and Attribute Non-Attendance on the Willingness to Pay for the Attributes of Recyclable Aluminum Bottled Water

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  • Paul Hindley
  • O. Ashton Morgan

Abstract

With the recycling constraints on traditional plastic bottles and environmental concerns regarding the volume of non-recycled plastic packaging, aluminum bottles and cans offer an environmentally-friendly alternative to packaging drinking water. This research utilizes a stated preference discrete choice experiment to measure consumers’ willingness to pay for recyclable aluminum water bottles and their attributes. We find that the type of bottle top is crucial, with consumers willing to pay a premium for resealable aluminum water bottles compared to a plastic bottles but more for plastic bottles over aluminum cans with a non-resealable pop top. This provides insight into the potential for using recycled aluminum packaging in bottled water production to mitigate the volume of plastics in the environment. The application also examines model calibration to address choice certainty and inferred attribute non-attendance. Our findings also indicate that accounting for choice certainty and inferred attribute non-attendance can influence attribute coefficient estimates and marginal willingness to pay. Key Words: willingness to pay, certainty, attribute non-attendance, discrete choice experiment

Suggested Citation

  • Paul Hindley & O. Ashton Morgan, 2023. "The Role of Respondent Certainty and Attribute Non-Attendance on the Willingness to Pay for the Attributes of Recyclable Aluminum Bottled Water," Working Papers 23-06, Department of Economics, Appalachian State University.
    • Handle: RePEc:apl:wpaper:23-06
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    File URL: http://econ.appstate.edu/RePEc/pdf/wp2306.pdf
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    References listed on IDEAS

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    Keywords

    willingness to pay; certainty; attribute non-attendance; discrete choice experiment;
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