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Price and Quality of Pork and Broiler Products: What's the Role of Vertical Coordination?

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  • Martinez, Stephen W.

Abstract

Significant changes in vertical coordination of the U.S. broiler industry many years ago may provide useful insight into the rapid changes occurring in today's pork industry. Under production contracts and vertical integration, the broiler industry developed and grew into the leader in U.S. meat production-outpacing beef and pork. Production efficiencies, quality assurances, and convenience in product offerings have led to falling chicken prices and rising per capita consumption. Incentives for contracting in the pork industry are similar to those in the broiler industry in many ways. The similarities suggest that consumers may also expect plentiful supplies of high-quality pork products at economical prices.

Suggested Citation

  • Martinez, Stephen W., 2000. "Price and Quality of Pork and Broiler Products: What's the Role of Vertical Coordination?," Agricultural Information Bulletins 33759, United States Department of Agriculture, Economic Research Service.
    • Handle: RePEc:ags:uersab:33759
    DOI: 10.22004/ag.econ.33759
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    References listed on IDEAS

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    2. Hayenga, Marvin L., 1998. "Global Competitiveness of the U.S. Pork Sector," ISU General Staff Papers 199808010700001300, Iowa State University, Department of Economics.
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    5. Martinez, Stephen W., 1999. "Vertical Coordination in the Pork and Broiler Industries: Implications for Pork and Chicken Products," Agricultural Economic Reports 34031, United States Department of Agriculture, Economic Research Service.
    6. Martin, Laura L., 1997. "Production Contracts, Risk Shifting, and Relative Performance Payments in the Pork Industry," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 29(2), pages 267-278, December.
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    Cited by:

    1. Martinez, Stephen W., 2002. "Vertical Coordination Of Marketing Systems: Lessons From The Poultry, Egg, And Pork Industries," Agricultural Economic Reports 34051, United States Department of Agriculture, Economic Research Service.
    2. Nguyen Hung Anh & Wolfgang Bokelmann & Ngo Thi Thuan & Do Thi Nga & Nguyen Van Minh, 2019. "Smallholders’ Preferences for Different Contract Farming Models: Empirical Evidence from Sustainable Certified Coffee Production in Vietnam," Sustainability, MDPI, vol. 11(14), pages 1-26, July.

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