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An hedonic approach applied to scanner data on cured ham purchases in Spain

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  • Resano, H.
  • Sanjuan, Ana Isabel

Abstract

A quantity-dependent hedonic model is used to study consumers’ actual purchases of cured ham, recorded through scanner in Spain, between April 2003 and March 2004. A Zero Inflated Negative Binomial (ZIB) model is applied because of the high proportion of zero purchase-values and the finding of overdispersion in the data. Ham characteristics are used as explanatory variables, such as breed, origin, EU Quality Certification squemes (PDO, PGI, STG), type of brand (producer’s and distributor’s), sale format (whole leg, vacuum packaged, on request), ripening period and price. Monthly dummies variables are also added to capture a possible seasonal effect. The results show that the distributor’s brand, the whole leg sale format, the origin Teruel and its certification through a PDO are the main attributes affecting cured ham purchases. The Quality Certification has a significant effect when added to a locally produced ham (PDO Teruel), while in general, it has a negative impact. Vacuum packages and ripening period, have a negative impact on the quantity purchased. The positive impact of the attributes on cured ham purchases are reinforced when attached with Iberian ham, especially in the case of a distributor’s brand and a whole leg sale format. In addition, the negative impact of the vacuum packages is mitigated when the breed of the ham is Iberian.

Suggested Citation

  • Resano, H. & Sanjuan, Ana Isabel, 2008. "An hedonic approach applied to scanner data on cured ham purchases in Spain," 2008 International Congress, August 26-29, 2008, Ghent, Belgium 44383, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaae08:44383
    DOI: 10.22004/ag.econ.44383
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    Cited by:

    1. Teuber, Ramona, 2010. "Estimating the Demand for Sensory Quality – Theoretical Considerations and an Empirical Application to Specialty Coffee," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 59(03), pages 1-14, September.
    2. Hellali, Wajdi & Kallas, Zein & Gil, José María, 2015. "Consumer’s revealed preferences for yogurt purchase in Catalonia: A Generalized Multinomial Logit Approach," 148th Seminar, November 30-December 1, 2015, The Hague, The Netherlands 229263, European Association of Agricultural Economists.
    3. Leonardo Cei & Edi Defrancesco & Gianluca Stefani, 2018. "From Geographical Indications to Rural Development: A Review of the Economic Effects of European Union Policy," Sustainability, MDPI, vol. 10(10), pages 1-21, October.
    4. Teuber, Ramona, 2010. "Estimating the Demand for Sensory Quality – Theoretical Considerations and an Empirical Application to Specialty Coffee," Journal of International Agricultural Trade and Development, Journal of International Agricultural Trade and Development, vol. 59(3).

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    Keywords

    Demand and Price Analysis; Food Consumption/Nutrition/Food Safety;

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