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Bernd Skiera

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Personal Details

First Name:Bernd
Middle Name:
Last Name:Skiera
Suffix:
RePEc Short-ID:psk33
http://www.skiera.de/
University of Frankfurt Grueneburgplatz 1 60323 Frankfurt Germany
+49-69-798-34649
Frankfurt am Main, Germany
http://www.wiwi.uni-frankfurt.de/

: 069-798-1
069-798-35000
Grüneburgplatz 1, 60323 Frankfurt
RePEc:edi:fwffmde (more details at EDIRC)
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  1. Skiera, Bernd & Hinz, Oliver & Spann, Martin, 2015. "Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 77139, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  2. Hinz, Oliver & Eckert, Jochen & Skiera, Bernd, 2014. "Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 63624, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  3. Barrot, Christian & Becker, Jan. U. & Hinz, Oliver & Skiera, Bernd, 2013. "Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen"," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 63398, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  4. Hinz, Oliver & Skiera, Bernd & Barrot, Christian & Becker, Jan, 2011. "Seeding Strategies for Viral Marketing: An Empirical Comparison," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 56543, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  5. Hinz, Oliver & Eckert, Jochen & Skiera, Bernd, 2011. "Drivers of the Long Tail Phenomenon: An Empirical Analysis," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 56544, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  6. Kraemer, Tim & Hinz, Oliver & Skiera, Bernd, 2011. "How to make IT Projects accountable in the Network Economy," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 56550, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  7. Hinz, Oliver & Eckert, Jochen & Skiera, Bernd, 2011. "Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 63391, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  8. van Bruggen, G.H. & Spann, M. & Lilien, G.L. & Skiera, B., 2006. "Institutional Forecasting: The Performance of Thin Virtual Stock Markets," ERIM Report Series Research in Management ERS-2006-028-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  9. Dekimpe, M.G. & Skiera, B., 2004. "Channel Power in Multi-Channel Environments," ERIM Report Series Research in Management ERS-2004-041-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  10. Skiera, Bernd, 1997. "TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 434, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  11. Skiera, Bernd & Albers, Sönke, 1996. "COSTA: Contribution optimizing sales territory alignment," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 408, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  12. Skiera, Bernd, 1996. "Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete?," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 389, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  13. Skiera, Bernd & Jordan, Carsten, 1996. "A new model for the alignment of almost balanced sales territories," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 417, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  14. Skiera, Bernd & Albers, Sönke, 1993. "COSTA: ein Entscheidungs-Unterstützungs-System zur deckungsbeitragsmaximalen Einteilung von Verkaufsgebieten," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 324, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  1. Skiera Bernd, 2016. "Data, Data and Even More Data: Harvesting Insights From the Data Jungle," GfK Marketing Intelligence Review, De Gruyter Open, vol. 8(2), pages 10-17, November.
  2. Skiera Bernd, 2016. "Data Analysis Trumps Specialist Advice: How Direct Banks Function," GfK Marketing Intelligence Review, De Gruyter Open, vol. 8(2), pages 50-55, November.
  3. Daniel M. Ringel & Bernd Skiera, 2016. "Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data," Marketing Science, INFORMS, vol. 35(3), pages 511-534, May.
  4. Skiera Bernd, 2016. "Editorial," GfK Marketing Intelligence Review, De Gruyter Open, vol. 8(2), pages 3-3, November.
  5. Schlereth, Christian & Eckert, Christine & Schaaf, René & Skiera, Bernd, 2014. "Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types," European Journal of Operational Research, Elsevier, vol. 238(1), pages 185-198.
  6. Bernd Skiera & Nadia Abou Nabout, 2013. "Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising," Marketing Science, INFORMS, vol. 32(2), pages 213-220, March.
  7. Schmitt Philipp & Skiera Bernd & Bulte Christophe Van den, 2013. "Do Referral Programs Increase Profits," GfK Marketing Intelligence Review, De Gruyter Open, vol. 5(1), pages 8-11, May.
  8. Gensler, Sonja & Leeflang, Peter & Skiera, Bernd, 2013. "Comparing methods to separate treatment from self-selection effects in an online banking setting," Journal of Business Research, Elsevier, vol. 66(9), pages 1272-1278.
  9. Gensler, Sonja & Hinz, Oliver & Skiera, Bernd & Theysohn, Sven, 2012. "Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs," European Journal of Operational Research, Elsevier, vol. 219(2), pages 368-378.
  10. Christian Schlereth & Christine Eckert & Bernd Skiera, 2012. "Using discrete choice experiments to estimate willingness-to-pay intervals," Marketing Letters, Springer, vol. 23(3), pages 761-776, September.
  11. Sven Christian Berger & Bernd Skiera, 2012. "Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des „Peer-to-Peer Lending“," Credit and Capital Markets, Credit and Capital Markets, vol. 45(3), pages 289-311.
  12. Christian Slamka & Wolfgang Jank & Bernd Skiera, 2012. "Second‐Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 31(6), pages 469-489, 09.
  13. Schlereth, Christian & Stepanchuk, Tanja & Skiera, Bernd, 2010. "Optimization and analysis of the profitability of tariff structures with two-part tariffs," European Journal of Operational Research, Elsevier, vol. 206(3), pages 691-701, November.
  14. Wiesel Thorsten & Skiera Bernd & Villanueva Julián, 2010. "My customers are better than yours! On Reporting Customer Equity," GfK Marketing Intelligence Review, De Gruyter Open, vol. 2(1), pages 42-53, May.
  15. Heubrandner, Florian & Skiera, Bernd, 2010. "Time preference and the welfare effects of tie-in sales," Economics Letters, Elsevier, vol. 108(3), pages 314-317, September.
  16. Martin Spann & Bernd Skiera, 2009. "Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 28(1), pages 55-72.
  17. Lambrecht Anja & Skiera Bernd, 2009. "Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much," GfK Marketing Intelligence Review, De Gruyter Open, vol. 1(1), pages 16-23, May.
  18. Anja Lambrecht & Katja Seim & Bernd Skiera, 2007. "Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs," Marketing Science, INFORMS, vol. 26(5), pages 698-710, 09-10.
  19. Martin Spann & Bernd Skiera, 2003. "Internet-Based Virtual Stock Markets for Business Forecasting," Management Science, INFORMS, vol. 49(10), pages 1310-1326, October.
  20. Torsten Olderog & Bernd Skiera, 2000. "The Benefits Of Bundling Strategies," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 52(2), pages 137-159, April.
  21. Skiera, Bernd & Spann, Martin, 1999. "The ability to compensate for suboptimal capacity decisions by optimal pricing decisions," European Journal of Operational Research, Elsevier, vol. 118(3), pages 450-463, November.
  22. Bernd Skiera & Sönke Albers, 1998. "COSTA: Contribution Optimizing Sales Territory Alignment," Marketing Science, INFORMS, vol. 17(3), pages 196-213.
NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 1 paper announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-CUL: Cultural Economics (1) 2005-02-20. Author is listed
  2. NEP-FOR: Forecasting (1) 2006-09-11. Author is listed

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