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Bernd Skiera

Personal Details

First Name:Bernd
Middle Name:
Last Name:Skiera
Suffix:
RePEc Short-ID:psk33
http://www.skiera.de/
University of Frankfurt Grueneburgplatz 1 60323 Frankfurt Germany
+49-69-798-34649

Affiliation

Fachbereich Wirtschaftswissenschaft
Goethe Universität Frankfurt am Main

Frankfurt am Main, Germany
http://www.wiwi.uni-frankfurt.de/

: 069-798-1
069-798-35000
Grüneburgplatz 1, 60323 Frankfurt
RePEc:edi:fwffmde (more details at EDIRC)

Research output

as
Jump to: Working papers Articles

Working papers

  1. Klaus M. Miller & Bernd Skiera, 2017. "Economic Damage of Cookie Lifetime Restrictions," Working Papers 17-02, NET Institute.
  2. Skiera, Bernd & Hinz, Oliver & Spann, Martin, 2015. "Social Media and Academic Performance: Does the Intensity of Facebook Activity Relate to Good Grades?," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 77139, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  3. Hinz, Oliver & Eckert, Jochen & Skiera, Bernd, 2014. "Drivers of the Long Tail Phenomeonon: An Empirical Analysis, Celebrating 30 Years of the Journal of management Information Systems - Virtual special Issue," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 63624, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  4. Barrot, Christian & Becker, Jan. U. & Hinz, Oliver & Skiera, Bernd, 2013. "Superspreader – Welche Kunden sich für virale Marketing-Kampagnen eignen"," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 63398, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  5. Hinz, Oliver & Skiera, Bernd & Barrot, Christian & Becker, Jan, 2011. "Seeding Strategies for Viral Marketing: An Empirical Comparison," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 56543, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  6. Hinz, Oliver & Eckert, Jochen & Skiera, Bernd, 2011. "Drivers of the Long Tail Phenomenon: An Empirical Analysis," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 56544, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  7. Kraemer, Tim & Hinz, Oliver & Skiera, Bernd, 2011. "How to make IT Projects accountable in the Network Economy," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 56550, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  8. Hinz, Oliver & Eckert, Jochen & Skiera, Bernd, 2011. "Drivers of the Long Tail Phenomenon: An Empirical Analysis, Journal of Management Information Systems (JMIS), 27 (4), 43-69," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 63391, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
  9. van Bruggen, G.H. & Spann, M. & Lilien, G.L. & Skiera, B., 2006. "Institutional Forecasting: The Performance of Thin Virtual Stock Markets," ERIM Report Series Research in Management ERS-2006-028-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  10. Dekimpe, M.G. & Skiera, B., 2004. "Channel Power in Multi-Channel Environments," ERIM Report Series Research in Management ERS-2004-041-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
  11. Skiera, Bernd, 1997. "TACO: eine neue Möglichkeit zum Vergleich von Mobilfunktarifen," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 434, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  12. Skiera, Bernd & Albers, Sönke, 1996. "COSTA: Contribution optimizing sales territory alignment," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 408, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  13. Skiera, Bernd, 1996. "Wieviel Deckungsbeitrag verschenkt man durch eine gleichartige Einteilung der Verkaufsgebiete?," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 389, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  14. Skiera, Bernd & Jordan, Carsten, 1996. "A new model for the alignment of almost balanced sales territories," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 417, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  15. Skiera, Bernd, 1995. "A previously unresearched way to gain market share," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 380, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
  16. Skiera, Bernd & Albers, Sönke, 1993. "COSTA: ein Entscheidungs-Unterstützungs-System zur deckungsbeitragsmaximalen Einteilung von Verkaufsgebieten," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 324, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.

Articles

  1. Martin Spann & Robert Zeithammer & Marco Bertini & Ernan Haruvy & Sandy D. Jap & Oded Koenigsberg & Vincent Mak & Peter Popkowski Leszczyc & Bernd Skiera & Manoj Thomas, 2018. "Beyond Posted Prices: the Past, Present, and Future of Participative Pricing Mechanisms," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 121-136, March.
  2. Schlereth, Christian & Skiera, Bernd & Schulz, Fabian, 2018. "Why do consumers prefer static instead of dynamic pricing plans? An empirical study for a better understanding of the low preferences for time-variant pricing plans," European Journal of Operational Research, Elsevier, vol. 269(3), pages 1165-1179.
  3. Skiera, Bernd & Bayer, Emanuel & Schöler, Lisa, 2017. "What should be the dependent variable in marketing-related event studies?," International Journal of Research in Marketing, Elsevier, vol. 34(3), pages 641-659.
  4. Ahmadi, Iman & Skiera, Bernd & Lambrecht, Anja & Heubrandner, Florian, 2017. "Time preferences and the pricing of complementary durables and consumables," International Journal of Research in Marketing, Elsevier, vol. 34(4), pages 813-828.
  5. Skiera Bernd, 2016. "Data, Data and Even More Data: Harvesting Insights From the Data Jungle," GfK Marketing Intelligence Review, Sciendo, vol. 8(2), pages 10-17, November.
  6. Skiera Bernd, 2016. "Data Analysis Trumps Specialist Advice: How Direct Banks Function," GfK Marketing Intelligence Review, Sciendo, vol. 8(2), pages 50-55, November.
  7. Daniel M. Ringel & Bernd Skiera, 2016. "Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data," Marketing Science, INFORMS, vol. 35(3), pages 511-534, May.
  8. Skiera Bernd, 2016. "Editorial," GfK Marketing Intelligence Review, Sciendo, vol. 8(2), pages 3-3, November.
  9. Eisenbeiss, Maik & Wilken, Robert & Skiera, Bernd & Cornelissen, Markus, 2015. "What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type," International Journal of Research in Marketing, Elsevier, vol. 32(4), pages 387-397.
  10. Schulz, Fabian & Schlereth, Christian & Mazar, Nina & Skiera, Bernd, 2015. "Advance payment systems: Paying too much today and being satisfied tomorrow," International Journal of Research in Marketing, Elsevier, vol. 32(3), pages 238-250.
  11. Abou Nabout, Nadia & Lilienthal, Markus & Skiera, Bernd, 2014. "Empirical Generalizations in Search Engine Advertising," Journal of Retailing, Elsevier, vol. 90(2), pages 206-216.
  12. Dost, Florian & Wilken, Robert & Eisenbeiss, Maik & Skiera, Bernd, 2014. "On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges," Journal of Retailing, Elsevier, vol. 90(3), pages 393-407.
  13. Schlereth, Christian & Eckert, Christine & Schaaf, René & Skiera, Bernd, 2014. "Measurement of preferences with self-explicated approaches: A classification and merge of trade-off- and non-trade-off-based evaluation types," European Journal of Operational Research, Elsevier, vol. 238(1), pages 185-198.
  14. Kim, Ju-Young & Brünner, Tobias & Skiera, Bernd & Natter, Martin, 2014. "A comparison of different pay-per-bid auction formats," International Journal of Research in Marketing, Elsevier, vol. 31(4), pages 368-379.
  15. Malthouse, Edward C. & Haenlein, Michael & Skiera, Bernd & Wege, Egbert & Zhang, Michael, 2013. "Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 270-280.
  16. Bernd Skiera & Nadia Abou Nabout, 2013. "Practice Prize Paper ---PROSAD: A Bidding Decision Support System for Profit Optimizing Search Engine Advertising," Marketing Science, INFORMS, vol. 32(2), pages 213-220, March.
  17. Schmitt Philipp & Skiera Bernd & Bulte Christophe Van den, 2013. "Do Referral Programs Increase Profits," GfK Marketing Intelligence Review, Sciendo, vol. 5(1), pages 8-11, May.
  18. Gensler, Sonja & Leeflang, Peter & Skiera, Bernd, 2013. "Comparing methods to separate treatment from self-selection effects in an online banking setting," Journal of Business Research, Elsevier, vol. 66(9), pages 1272-1278.
  19. Abou Nabout, Nadia & Skiera, Bernd, 2012. "Return on Quality Improvements in Search Engine Marketing," Journal of Interactive Marketing, Elsevier, vol. 26(3), pages 141-154.
  20. Gensler, Sonja & Hinz, Oliver & Skiera, Bernd & Theysohn, Sven, 2012. "Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs," European Journal of Operational Research, Elsevier, vol. 219(2), pages 368-378.
  21. Christian Schlereth & Christine Eckert & Bernd Skiera, 2012. "Using discrete choice experiments to estimate willingness-to-pay intervals," Marketing Letters, Springer, vol. 23(3), pages 761-776, September.
  22. Schlereth, Christian & Skiera, Bernd, 2012. "Measurement of consumer preferences for bucket pricing plans with different service attributes," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 167-180.
  23. Spann, Martin & Häubl, Gerald & Skiera, Bernd & Bernhardt, Martin, 2012. "Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing," Journal of Retailing, Elsevier, vol. 88(1), pages 131-144.
  24. Abou Nabout, Nadia & Skiera, Bernd & Stepanchuk, Tanja & Gerstmeier, Eva, 2012. "An analysis of the profitability of fee-based compensation plans for search engine marketing," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 68-80.
  25. Sven Christian Berger & Bernd Skiera, 2012. "Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des „Peer-to-Peer Lending“," Credit and Capital Markets, Credit and Capital Markets, vol. 45(3), pages 289-311.
  26. Christian Slamka & Wolfgang Jank & Bernd Skiera, 2012. "Second‐Generation Prediction Markets for Information Aggregation: A Comparison of Payoff Mechanisms," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 31(6), pages 469-489, September.
  27. Gensler, Sonja & Leeflang, Peter & Skiera, Bernd, 2012. "Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection," International Journal of Research in Marketing, Elsevier, vol. 29(2), pages 192-201.
  28. Wiesel, Thorsten & Skiera, Bernd & Villanueva, Julian, 2011. "Customer Lifetime Value and Customer Equity Models Using Company-reported Summary Data," Journal of Interactive Marketing, Elsevier, vol. 25(1), pages 20-22.
  29. Schlereth, Christian & Stepanchuk, Tanja & Skiera, Bernd, 2010. "Optimization and analysis of the profitability of tariff structures with two-part tariffs," European Journal of Operational Research, Elsevier, vol. 206(3), pages 691-701, November.
  30. Wiesel Thorsten & Skiera Bernd & Villanueva Julián, 2010. "My customers are better than yours! On Reporting Customer Equity," GfK Marketing Intelligence Review, Sciendo, vol. 2(1), pages 42-53, May.
  31. Heubrandner, Florian & Skiera, Bernd, 2010. "Time preference and the welfare effects of tie-in sales," Economics Letters, Elsevier, vol. 108(3), pages 314-317, September.
  32. Wolk, Agnieszka & Skiera, Bernd, 2009. "Antecedents and consequences of Internet channel performance," Journal of Retailing and Consumer Services, Elsevier, vol. 16(3), pages 163-173.
  33. Martin Spann & Bernd Skiera, 2009. "Sports forecasting: a comparison of the forecast accuracy of prediction markets, betting odds and tipsters," Journal of Forecasting, John Wiley & Sons, Ltd., vol. 28(1), pages 55-72.
  34. Lambrecht Anja & Skiera Bernd, 2009. "Managing your Customer’s Tariff Choice: What to do when your Customers Pay too Much," GfK Marketing Intelligence Review, Sciendo, vol. 1(1), pages 16-23, May.
  35. Anja Lambrecht & Katja Seim & Bernd Skiera, 2007. "Does Uncertainty Matter? Consumer Behavior Under Three-Part Tariffs," Marketing Science, INFORMS, vol. 26(5), pages 698-710, 09-10.
  36. Martin Spann & Bernd Skiera, 2003. "Internet-Based Virtual Stock Markets for Business Forecasting," Management Science, INFORMS, vol. 49(10), pages 1310-1326, October.
  37. Torsten Olderog & Bernd Skiera, 2000. "The Benefits Of Bundling Strategies," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 52(2), pages 137-159, April.
  38. Skiera, Bernd & Spann, Martin, 1999. "The ability to compensate for suboptimal capacity decisions by optimal pricing decisions," European Journal of Operational Research, Elsevier, vol. 118(3), pages 450-463, November.
  39. Bernd Skiera & Sönke Albers, 1998. "COSTA: Contribution Optimizing Sales Territory Alignment," Marketing Science, INFORMS, vol. 17(3), pages 196-213.

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NEP Fields

NEP is an announcement service for new working papers, with a weekly report in each of many fields. This author has had 2 papers announced in NEP. These are the fields, ordered by number of announcements, along with their dates. If the author is listed in the directory of specialists for this field, a link is also provided.
  1. NEP-CUL: Cultural Economics (1) 2005-02-20
  2. NEP-FOR: Forecasting (1) 2006-09-11

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