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TACO: Eine neue Möglichkeit zum Vergleich von Mobilfunktarifen

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  • Bernd Skiera

    (Christian-Al-brechts-Universität zu Kiel)

Abstract

Summary Currently, mobile cellular phone rates are compared by, first, selecting a user profile, then calculating the prices for all rates and this user profile, and finally sorting all rates according to their prices. This type of comparison suffers from the shortcoming that there is no agreement on the typical user profile, although the selected user profile might heavily influence the results of the rate comparison. To avoid this shortcoming, we propose a model called TACO (TAriff COmparison). The basic idea of TACO is to determine individually for each rate the best user profile, that is the one that provides customers for the considered rate with the highest price advantage compared to the other rates. These user profiles then allow to compare as well as to characterize all rates.

Suggested Citation

  • Bernd Skiera, 1998. "TACO: Eine neue Möglichkeit zum Vergleich von Mobilfunktarifen," Schmalenbach Journal of Business Research, Springer, vol. 50(11), pages 1029-1047, November.
    • Handle: RePEc:spr:sjobre:v:50:y:1998:i:11:d:10.1007_bf03371546
    DOI: 10.1007/BF03371546
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    References listed on IDEAS

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    1. Stoetzer, Matthias-W & Tewes, Daniel, 1996. "Competition in the German cellular market? Lessons of duopoly," Telecommunications Policy, Elsevier, vol. 20(4), pages 303-310, May.
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