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Publications

by members of

Hochschule Weihenstephan-Triesdorf → Fachgebiet für Marketing und management Nachwachsender Rohstoffe

University of Applied Sciences Weihenstephan-Triesdorf → Chair of Marketing and Management of Biogenic Resources

These are publications listed in RePEc written by members of the above institution who are registered with the RePEc Author Service. Thus this compiles the works all those currently affiliated with this institution, not those affilated at the time of publication. List of registered members. Register yourself. Citation analysis. This page is updated in the first days of each month.
| Working papers | Journal articles |

Working papers

2018

  1. Berki-Kiss, D. & Menrad, K. & Lampert, P., 2018, "Consumer preferences of sustainability labeled cut roses in Germany," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia, International Association of Agricultural Economists, number 276044, Jul, DOI: 10.22004/ag.econ.276044.
  2. Menrad, K. & Emberger-Klein, A. & Schops, J., 2018, "Factors influencing consumers behavioral intention towards climate-friendly food consumption in Southern Germany," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia, International Association of Agricultural Economists, number 277108, Jul, DOI: 10.22004/ag.econ.277108.

2013

  1. Hertel, Manuel & Menrad, Klaus, 2013, "Adoption energieeffizienter Techniken in kleinen und mittleren Unternehmen - Eine Kausaluntersuchung am Beispiel der Gartenbaubranche," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013, German Association of Agricultural Economists (GEWISOLA), number 156111, DOI: 10.22004/ag.econ.156111.
  2. Gaus, Cord-Christian & Menrad, Klaus & Decker, Thomas, 2013, "Farmers' willingness to sell straw in Bavaria," 53rd Annual Conference, Berlin, Germany, September 25-27, 2013, German Association of Agricultural Economists (GEWISOLA), number 156222, DOI: 10.22004/ag.econ.156222.

2012

  1. Lampert, Paul & Menrad, Klaus & Schoeps, Johanna, 2012, "Consumer attitudes for new plant species using the example of Trachycarpus wagnerianus," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 148048, DOI: 10.22004/ag.econ.148048.

2011

  1. Gabriel, Andreas & Klein, Agnes & Menrad, Klaus & Engelhard, Katharina, 2011, "Zahlungsbereitschaft Von Kunden Im Gärtnerischen Einzelhandel Für Pflanzentöpfe Aus Nachwachsenden Bzw. Recycelten Rohstoffen," 51st Annual Conference, Halle, Germany, September 28-30, 2011, German Association of Agricultural Economists (GEWISOLA), number 114725, DOI: 10.22004/ag.econ.114725.
  2. Klein, Agnes & Menrad, Klaus & Zapilko, Marina, 2011, "Personal Values Of Different User Segments Of Ethical Food Products," 51st Annual Conference, Halle, Germany, September 28-30, 2011, German Association of Agricultural Economists (GEWISOLA), number 115541, DOI: 10.22004/ag.econ.115541.
  3. Stiehler, Willie & Decker, Thomas & Zapilko, Marina & Menrad, Klaus, 2011, "Public acceptance of renewable energies in Bavaria using the example of biomass cogeneration plants and biogas plants," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 137403, DOI: 10.22004/ag.econ.137403.
  4. Stiehler, Willie & Decker, Thomas & Menrad, Klaus, 2011, "Public acceptance of biomass cogeneration heat (and power) plants (BCH(P)P's) in Bavaria," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 137404, DOI: 10.22004/ag.econ.137404.

2010

  1. Decker, Thomas & Zapilko, Marina & Menrad, Klaus, 2010, "Buying Behaviour Related To Heating Systems In Germany," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 137595, May, DOI: 10.22004/ag.econ.137595.
  2. Decker, Thomas & Zapilko, Marina & Menrad, Klaus, 2010, "Purchasing Behaviour Related To Heating Systems In Germany With Special Consideration Of Consumers' Ecological Attitudes," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 137596, DOI: 10.22004/ag.econ.137596.

2009

  1. Klein, Agnes & Zapilko, Marina & Menrad, Klaus & Gabriel, Andreas, 2009, "Consumer acceptance of genetically modified rapeseed-oil: A discrete-choice-experiment," 49th Annual Conference, Kiel, Germany, September 30-October 2, 2009, German Association of Agricultural Economists (GEWISOLA), number 53264, Oct, DOI: 10.22004/ag.econ.53264.
  2. Menrad, Klaus & Gabriel, Andreas & Zapilko, Marina, 2009, "Cost of GMO-related co-existence and traceability systems in food production in Germany," 2009 Conference, August 16-22, 2009, Beijing, China, International Association of Agricultural Economists, number 51562, DOI: 10.22004/ag.econ.51562.
  3. Decker, Thomas & Zapilko, Marina & Menrad, Klaus, 2009, "Purchase Behaviour Related To Heating Systems In Germany With Special Consideration Of Consumers' Ecological Attitudes," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91300, Jul, DOI: 10.22004/ag.econ.91300.
  4. Menrad, Klaus & Gabriel, Andreas & Gylling, Morten, 2009, "Costs Of Co-Existence And Traceability Systems In The Food Industry In Germany And Denmark," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91301, Nov, DOI: 10.22004/ag.econ.91301.
  5. Zapilko, Marina & Klein, Agnes & Menrad, Klaus, 2009, "Preference Heterogeneity Among German Consumers Regarding Gm Rapeseed-Oil," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91302, Nov, DOI: 10.22004/ag.econ.91302.
  6. Kurka, Stefan & Menrad, Klaus, 2009, "Biorefineries And Biobased Products From The Consumer'S Point Of View," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91330, Jun, DOI: 10.22004/ag.econ.91330.

2008

  1. Gabriel, Andreas & Menrad, Klaus, 2008, "Clustering of groups of regular customers in horticultural retail stores in Austria," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 62003, Feb, DOI: 10.22004/ag.econ.62003.
  2. Schops, Johanna & Menrad, Klaus & Gabriel, Andreas, 2008, "Young Families as buyers of horticultural products," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 62004, Feb, DOI: 10.22004/ag.econ.62004.
  3. Kittemann, Florian & Gottl, Markus & Gabriel, Andreas & Menrad, Klaus, 2008, "Comparison of customer satisfaction in different types of distribution channels of horticultural products in Austria and Bavaria," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 62005, Feb, DOI: 10.22004/ag.econ.62005.

2007

  1. Hirzinger, Tobias & Menrad, Klaus & Bez, Jurgen, 2007, "ORGANISATION UND BEWERTUNG DES QUALITY MANAGEMENTS BEI DER HERSTELLUNG GENTECHNIK FREIER PRODUKTE AM BEISPIEL DER RAPS- UND SOJAVERARBEITUNG (German)," 47th Annual Conference, Weihenstephan, Germany, September 26-28, 2007, German Association of Agricultural Economists (GEWISOLA), number 7569, DOI: 10.22004/ag.econ.7569.
  2. Sparke, Kai & Menrad, Klaus, 2007, "DIMENSIONEN DER VERBRAUCHERRESONANZ BEI DER NEUPRODUKTBEURTEILUNG VON LEBENSMITTELN (German)," 47th Annual Conference, Weihenstephan, Germany, September 26-28, 2007, German Association of Agricultural Economists (GEWISOLA), number 7611, DOI: 10.22004/ag.econ.7611.
  3. Menrad, Klaus & Gabriel, Andreas, 2007, "National Innovation Systems in Horticulture in Germany and the Netherlands," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 62000, Jun, DOI: 10.22004/ag.econ.62000.
  4. Petzoldt, Marina & Menrad, Klaus & Reitmeier, Daniela, 2007, "Economics of Co-Existence Measures of GM and Conventional Maize in Spain and Germany," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 62002, Nov, DOI: 10.22004/ag.econ.62002.

2006

  1. Sparke, Kai & Menrad, Klaus, 2006, "Cross-European and functional food related consumer segmentation for new product development," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece, European Association of Agricultural Economists, number 10084, DOI: 10.22004/ag.econ.10084.
  2. Sparke, Kai & Menrad, Klaus, 2006, "Lebensmittelkonsumstil Als Segmentierungsansatz Fur Verbraucherpraferenzen Gegenuber Innovativen Lebensmittelprodukten," 46th Annual Conference, Giessen, Germany, October 4-6, 2006, German Association of Agricultural Economists (GEWISOLA), number 14960, DOI: 10.22004/ag.econ.14960.
  3. Hirzinger, Tobias & Menrad, Klaus, 2006, "Konsequenzen Der Weltweit Zunehmenden Verbreitung Gentechnisch Veränderter Pflanzen In Der Lebens- Und Futtermittelproduktion In Deutschland," 46th Annual Conference, Giessen, Germany, October 4-6, 2006, German Association of Agricultural Economists (GEWISOLA), number 14964, DOI: 10.22004/ag.econ.14964.
  4. Hirzinger, Tobias & Menrad, Klaus, 2006, "Implementation Of The Eu Legislation Concerning Genetically Modified Organisms In The German Food And Feed Industry," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91132, Jun, DOI: 10.22004/ag.econ.91132.
  5. Menrad, Klaus, 2006, "Stoffliche Nutzung Nachwachsender Rohstoffe - Markt Und Verbraucherakzeptanz," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91138, Jul, DOI: 10.22004/ag.econ.91138.
  6. Reitmeier, Daniela & Menrad, Klaus, 2006, "Co-Existence Costs Under German Regulation - Case Studies Of Bt Maize," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91329, Jun, DOI: 10.22004/ag.econ.91329.

2005

  1. Hirzinger, Tobias & Menrad, Klaus, 2005, "EFFECTS OF THE REGULATION (EC) No 1829/2003 and 1830/2003 ON THE FOOD INDUSTRY IN GERMANY," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91120, Nov, DOI: 10.22004/ag.econ.91120.
  2. Reitmeier, Daniela & Menrad, Klaus & Gomez-Barbero, Manuel & Angevin, F. & Messean, A. & Rodriguez-Cerezo, Emilio, 2005, "Economic Effects Of Co-Existence Measures In Maize Crop And Seed Production - A Case Study Of France," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91124, Nov, DOI: 10.22004/ag.econ.91124.

2004

  1. Menrad, Klaus, 2004, "Employment In Biotechnology In Germany," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91012, Jul, DOI: 10.22004/ag.econ.91012.
  2. Menrad, Klaus & Blind, Knut, 2004, "The Impact Of Regulation On The Development Of New Products In The Food Industry," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91013, Jul, DOI: 10.22004/ag.econ.91013.
  3. Menrad, Klaus, 2004, "The Regulatory Regime And Its Impact On Innovation Activities In Agro-Food Biotechnology In The Eu And Usa," Conference Papers, University of Weihenstephan-Triesdorf, Straubing Centre of Science, number 91014, Apr, DOI: 10.22004/ag.econ.91014.

Undated

  1. Romets, Dmytro & Menrad, Klaus, undated, "Which Factors Influence Investments of Ukrainian Agroholdings in Biogas?," 155th Seminar, September 19-21, 2016, Kiev, Ukraine, European Association of Agricultural Economists, number 245876, DOI: 10.22004/ag.econ.245876.
  2. Romets, Dmytro & Decker, Thomas & Menrad, Klaus, undated, "Green to Gold: barriers to and driving forces for biogas investments in Ukrainian agribusiness sector," 6th (VI) Large Farm Management Conference, September 16-18, 2015, Kyiv, Ukraine, Institute of Agricultural Development in Transition Economies (IAMO), number 212883, DOI: 10.22004/ag.econ.212883.
  3. Dirksmeyer, Walter & Menrad, Klaus, undated, "Aktuelle Forschung in der Gartenbauökonomie : Digitalisierung und Automatisierung ‒ Welche Chancen und Herausforderungen ergeben sich für den Gartenbau? Tagungsband zum 3. Symposium für Ökonomie im Gartenbau am 15. November 2019 in Freising / Weihens," Thünen Report, Johann Heinrich von Thünen-Institut (vTI), Federal Research Institute for Rural Areas, Forestry and Fisheries, number 315836, DOI: 10.22004/ag.econ.315836.

Journal articles

2025

  1. Buchner, Johannes & Menrad, Klaus & Decker, Thomas, 2025, "Keep it local and safe: Which system of green hydrogen production in Germany is accepted by citizens?," Renewable Energy, Elsevier, volume 241, issue C, DOI: 10.1016/j.renene.2025.122366.
  2. Buchner, Johannes & Menrad, Klaus & Decker, Thomas, 2025, "Public acceptance of green hydrogen production in Germany," Renewable and Sustainable Energy Reviews, Elsevier, volume 208, issue C, DOI: 10.1016/j.rser.2024.115057.

2024

  1. Tabea Habermehl & Thomas Decker & Klaus Menrad, 2024, "An Explorative Study on Packaging-Saving Consumer Practices in the Fast-Moving Consumer Goods Sector," Sustainability, MDPI, volume 16, issue 22, pages 1-24, November.

2023

  1. Shahida Anusha Siddiqui & Adriano Profeta & Thomas Decker & Sergiy Smetana & Klaus Menrad, 2023, "Influencing Factors for Consumers’ Intention to Reduce Plastic Packaging in Different Groups of Fast-Moving Consumer Goods in Germany," Sustainability, MDPI, volume 15, issue 9, pages 1-21, May.

2022

  1. Gamel, Johannes & Bauer, Andreas & Decker, Thomas & Menrad, Klaus, 2022, "Financing wind energy projects: An extended theory of planned behavior approach to explain private households’ wind energy investment intentions in Germany," Renewable Energy, Elsevier, volume 182, issue C, pages 592-601, DOI: 10.1016/j.renene.2021.09.108.
  2. Paul Lampert & Klaus Menrad, 2022, "Sustainable Star? The Carbon Footprint of Christmas Stars and Its Variability along the Value Chain," Sustainability, MDPI, volume 15, issue 1, pages 1-15, December.

2021

  1. Andreas Niedermeier & Agnes Emberger‐Klein & Klaus Menrad, 2021, "Which factors distinguish the different consumer segments of green fast‐moving consumer goods in Germany?," Business Strategy and the Environment, Wiley Blackwell, volume 30, issue 4, pages 1823-1838, May, DOI: 10.1002/bse.2718.

2020

  1. Florian Felix Klein & Agnes Emberger-Klein & Klaus Menrad, 2020, "Indicators of Consumers’ Preferences for Bio-Based Apparel: A German Case Study with a Functional Rain Jacket Made of Bioplastic," Sustainability, MDPI, volume 12, issue 2, pages 1-20, January.

2019

  1. Robert Baumhof & Thomas Decker & Klaus Menrad, 2019, "A Comparative Analysis of House Owners in Need of Energy Efficiency Measures but with Different Intentions," Energies, MDPI, volume 12, issue 12, pages 1-19, June.
  2. Daniel Berki-Kiss & Klaus Menrad, 2019, "Consumer Preferences of Sustainability Labeled Cut Roses in Germany," Sustainability, MDPI, volume 11, issue 12, pages 1-19, June.

2018

  1. Rahbauer, Sebastian & Menapace, Luisa & Menrad, Klaus & Lang, Hannes, 2018, "Determinants for the adoption of green electricity by German SMEs – An empirical examination," Energy Policy, Elsevier, volume 123, issue C, pages 533-543, DOI: 10.1016/j.enpol.2018.09.033.

2017

  1. Langer, Katharina & Decker, Thomas & Menrad, Klaus, 2017, "Public participation in wind energy projects located in Germany: Which form of participation is the key to acceptance?," Renewable Energy, Elsevier, volume 112, issue C, pages 63-73, DOI: 10.1016/j.renene.2017.05.021.
  2. A. Gabriel & V. Bitsch & K. Menrad, 2017, "Feasibility-Oriented Application of System Analysis in SMEs-The Cybernetic Approach of VSM Applied to Horticultural Retail Companies in Germany," Systemic Practice and Action Research, Springer, volume 30, issue 2, pages 145-172, April, DOI: 10.1007/s11213-016-9388-1.

2016

  1. Emberger-Klein, Agnes & Menrad, Klaus & Heider, Dominik, 2016, "Determinants of Consumers’ Willingness-to-pay for Fairly-produced, Locally Grown Dairy Products," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, volume 65, issue 02, June, DOI: 10.22004/ag.econ.284973.
  2. Rahbauer, Sebastian & Menapace, Luisa & Menrad, Klaus & Decker, Thomas, 2016, "Adoption of green electricity by small- and medium-sized enterprises in Germany," Renewable and Sustainable Energy Reviews, Elsevier, volume 59, issue C, pages 1185-1194, DOI: 10.1016/j.rser.2016.01.079.
  3. Langer, Katharina & Decker, Thomas & Roosen, Jutta & Menrad, Klaus, 2016, "A qualitative analysis to understand the acceptance of wind energy in Bavaria," Renewable and Sustainable Energy Reviews, Elsevier, volume 64, issue C, pages 248-259, DOI: 10.1016/j.rser.2016.05.084.
  4. Agnes Emberger‐Klein & Marina Zapilko & Klaus Menrad, 2016, "Consumers’ Preference Heterogeneity for GM and Organic Food Products in Germany," Agribusiness, John Wiley & Sons, Ltd., volume 32, issue 2, pages 203-221, April.

2015

  1. Decker, Thomas & Menrad, Klaus, 2015, "House owners' perceptions and factors influencing their choice of specific heating systems in Germany," Energy Policy, Elsevier, volume 85, issue C, pages 150-161, DOI: 10.1016/j.enpol.2015.06.004.
  2. Andreas Gabriel & Klaus Menrad, 2015, "Cost of Coexistence of GM and Non‐GM Products in the Food Supply Chains of Rapeseed Oil and Maize Starch in Germany," Agribusiness, John Wiley & Sons, Ltd., volume 31, issue 4, pages 472-490, October.

2014

  1. Gabriel Andreas & Menrad Klaus, 2014, "The Costs of GM and Non-GM Co-existence in Processed Food Systems – Demonstrated for the Cases of the German Supply Chains of Chocolate and Frozen Pizza," Journal of Agricultural & Food Industrial Organization, De Gruyter, volume 12, issue 1, pages 141-158, January, DOI: 10.1515/jafio-2013-0013.

2013

  1. Gabriel, Andreas & Menrad, Klaus, 2013, "Segmentation of Customers of Horticultural Non-food Products in Southern Germany," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, volume 62, issue 03, pages 1-11, August, DOI: 10.22004/ag.econ.232340.

2009

  1. Marina Zapilko & Sandra Feigl & Klaus Menrad & Tobias Hirzinger, 2009, "Economic Consequences of GMO Traceability in the EU Food and Feed Industry," Journal of Socio-Economics in Agriculture (Until 2015: Yearbook of Socioeconomics in Agriculture), Swiss Society for Agricultural Economics and Rural Sociology, volume 2, issue 1, pages 81-112.
  2. Klaus Menrad & Andreas Gabriel, 2009, "National innovation systems in horticulture in Germany and the Netherlands," International Journal of Public Policy, Inderscience Enterprises Ltd, volume 4, issue 6, pages 479-494.

2008

  1. Klaus Menrad & Daniela Reitmeier, 2008, "Assessing economic effects: Co-existence of genetically modified maize in agriculture in France and Germany," Science and Public Policy, Oxford University Press, volume 35, issue 2, pages 107-119, March.

2007

  1. Thomas Decker & Klaus Menrad & Stefan Berenz & Robert Wagner, 2007, "Regulation and innovation in biogas technology in selected European countries," International Journal of Public Policy, Inderscience Enterprises Ltd, volume 2, issue 1/2, pages 89-108.
  2. Klaus Menrad, 2007, "Transatlantic conflict over agro-food biotechnology," Science and Public Policy, Oxford University Press, volume 34, issue 1, pages 70-73, February.

2006

  1. Klaus Menrad & Rainer Frietsch, 2006, "Zukünftige Ausstrahlung der Biotechnologie auf die Beschäftigung in Deutschland," Schmollers Jahrbuch : Journal of Applied Social Science Studies / Zeitschrift für Wirtschafts- und Sozialwissenschaften, Duncker & Humblot, Berlin, volume 126, issue 1, pages 83-107.

2004

  1. Menrad, K., 2004, "Innovations in the food industry in Germany," Research Policy, Elsevier, volume 33, issue 6-7, pages 845-878, September.

2001

  1. Menrad, K., 2001, "Strategien zur Verbesserung der Innovationsfähigkeit kleiner und mittelständischer Unternehmen des produzierenden Ernährungsgewerbe," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), volume 37, DOI: 10.22004/ag.econ.208823.
  2. Menrad, Klaus, 2001, "Innovations at the Borderline of Food, Nutrition and Health in Germany - A Systems' Theory Approach," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, volume 50, issue 06, pages 1-11, DOI: 10.22004/ag.econ.98905.

2000

  1. Menrad, Klaus, 2000, "Markt und Marketing von funktionellen Lebensmitteln," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, volume 49, issue 08, DOI: 10.22004/ag.econ.302550.

Undated

  1. Hirzinger, T. & Menrad, K., undated, "Konsequenzen der weltweit zunehmenden Verbreitung gentechnisch veränderter Pflanzen in der Nahrungs- und Futtermittelproduktion in Deutschland," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), volume 42, DOI: 10.22004/ag.econ.259327.
  2. Sparke, K. & Menrad, K., undated, "Lebensmittelkonsumstil als Segmentierungsansatz für Verbraucherpräferenzen gegenüber innovativen Lebensmittelprodukten," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), volume 42, DOI: 10.22004/ag.econ.259328.
  3. Sparke, K. & Menrad, K., undated, "Dimensionen der Verbraucherresonanz bei der Neuproduktbeurteilung von Lebensmitteln," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), volume 43, DOI: 10.22004/ag.econ.259489.
  4. Hirzinger, T. & Menrad, K. & Bez, J., undated, "Organisation und Bewertung des Quality Managements bei der Herstellung gentechnikfreier Produkte am Beispiel der Raps- und Sojaverarbeitung," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), volume 43, DOI: 10.22004/ag.econ.259631.
  5. Klein, A. & Zapilko, M. & Menrad, K. & Gabriel, A., undated, "Consumer Acceptance of Genetically Modified Rapeseed-Oil – A Discrete-Choice-Experiment," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), volume 45, DOI: 10.22004/ag.econ.260131.
  6. Hertel, M. & Menrad, K., undated, "Adoption energieeffizienter Techniken in kleinen und mittleren Unternehmen – Eine Kausaluntersuchung am Beispiel der Gartenbaubranche," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), volume 49, DOI: 10.22004/ag.econ.261546.
  7. Lemmerer, Andreas & Zapilko, Marina & Menrad, Klaus, undated, "Senior Management’s Influence on New Product Development Projects and Firm Performance in Small and Medium-Sized Food Companies," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, volume 18, issue 4, pages 1-16, DOI: 10.22004/ag.econ.211656.

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