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Evaluating the effect of generic advertising and food health information within a meat demand system

  • Brenda L. Boetel

    (Department of Agricultural Economics, University of Wisconsin, River Ralls, Wisconsin. E-mail:

  • Donald J. Liu

    (Department of Applied Economics, University of Minnesota, St. Paul, Minnesota. E-mail:

The objective of this article was to disentangle the effect on meat product consumption of generic advertising from that of nonadvertising-related food health information. Using quarterly data from 1976 to 2000, a linearized Almost Ideal Demand System was estimated for beef, pork, poultry, and fish. Simulation results indicate that the increased food health concerns for fat and cholesterol have resulted in a 6% reduction in the consumption of beef per capita per quarter since 1987, and an 18% increase in the poultry consumption. The results also indicate that there is a significant negative spill-over effect of beef advertising on pork consumption and vice versa. However, a positive spill-over effect of pork advertising on poultry consumption is also identified. [Econlit citations: D120, Q110, Q130]. © 2003 Wiley Periodicals, Inc. Agribusiness 19: 345-354, 2003.

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Article provided by John Wiley & Sons, Ltd. in its journal Agribusiness.

Volume (Year): 19 (2003)
Issue (Month): 3 ()
Pages: 345-354

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Handle: RePEc:wly:agribz:v:19:y:2003:i:3:p:345-354
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  1. Moschini, GianCarlo & Meilke, Karl D., 1984. "Parameter Stability And The U.S. Demand For Beef," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 9(02), December.
  2. Capps, Oral, Jr. & Schmitz, John D., 1991. "A Recognition Of Health And Nutrition Factors In Food Demand Analysis," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 16(01), July.
  3. Julian M. Alston & John W. Freebairn & Jennifer S. James, 2001. "Beggar-Thy-Neighbor Advertising: Theory and Application to Generic Commodity Promotion Programs," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(4), pages 888-902.
  4. Choi, Seungmook & Sosin, Kim, 1992. "Structural Change in the Demand for Money," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 24(2), pages 226-38, May.
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