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Breakfast cereals: The extreme food industry

Author

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  • John M. Connor

    (Department of Agricultural Economics, Purdue University, West Lafayette, IN 47907-1145)

Abstract

By nearly all indicators employed by industrial-organization economists to measure market structure, company conduct, and social performance, the ready-to-eat cereals industry ranks at the extreme end of the range of food industries. As the quintessential shared monopoly, renewed attention by the antitrust agencies might yield economic benefits for consumers. [EconLit cites: L100, L410, L660] © 1999 John Wiley & Sons, Inc.

Suggested Citation

  • John M. Connor, 1999. "Breakfast cereals: The extreme food industry," Agribusiness, John Wiley & Sons, Ltd., vol. 15(2), pages 247-259.
    • Handle: RePEc:wly:agribz:v:15:y:1999:i:2:p:247-259
    DOI: 10.1002/(SICI)1520-6297(199921)15:2<247::AID-AGR9>3.0.CO;2-8
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    References listed on IDEAS

    as
    1. Stanley, Linda R & Tschirhart, John, 1991. "Hedonic Prices for a Nondurable Good: The Case of Breakfast Cereals," The Review of Economics and Statistics, MIT Press, vol. 73(3), pages 537-541, August.
    2. Scherer, F M, 1979. "The Welfare Economics of Product Variety: An Application to the Ready-to-Eat Cereals Industry," Journal of Industrial Economics, Wiley Blackwell, vol. 28(2), pages 113-134, December.
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    Citations

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    Cited by:

    1. Golub, Alla A. & Binkley, James K., 2005. "Determinants of household choice of breakfast cereals: healthy or unhealthy?," 2005 Annual meeting, July 24-27, Providence, RI 19181, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    2. Gregory K. Price & John M. Connor, 2003. "Modeling coupon values for ready-to-eat breakfast cereals," Agribusiness, John Wiley & Sons, Ltd., vol. 19(2), pages 223-243.
    3. Reimer Jeffrey J, 2004. "Market Conduct in the U.S. Ready-to-Eat Cereal Industry," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 2(1), pages 1-29, November.
    4. Chidmi, Benaissa & Lopez, Rigoberto A. & Cotterill, Ronald W., 2004. "Vertical Relationships In The Ready-To-Eat Breakfast Cereal Market: A Brand-Supermarket Level Analysis," 2004 Annual meeting, August 1-4, Denver, CO 19916, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    5. Chidmi, Benaissa & Lopez, Rigoberto A. & Cotterill, Ronald W., 2009. "The Retail Service, The Market Power, and the Vertical Relationships in Breakfast Cereals Industry," 2009 Conference, August 16-22, 2009, Beijing, China 51770, International Association of Agricultural Economists.
    6. Baltzer, Kenneth & Baker, Derek & Moller, Anja S., 2005. "The Use of Brands in Food Marketing - Results from a Survey of Danish Food Industry Firms," 2005 International Congress, August 23-27, 2005, Copenhagen, Denmark 24658, European Association of Agricultural Economists.
    7. Chidmi, Benaissa & Lopez, Rigoberto A. & Cotterill, Ronald W., 2005. "A Supermarket-Level Analysis of Demand for Breakfast Cereals: A Random Coefficients Approach," 2005 Annual meeting, July 24-27, Providence, RI 19236, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    8. Connor, John M., 1997. "Couponing As A Horizontal And Vertical Strategy: Theory And Effects," Working Papers 14344, University of Minnesota, The Food Industry Center.

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