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Market Conduct In The U.S. Ready-To-Eat Cereal Industry

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  • Reimer, Jeffrey J.
  • Connor, John M.

Abstract

The FTC's "shared monopoly" case was the focus of U.S. antitrust activity during the late 1970s, but prosecution of the cereal industry was terminated in 1981. We estimate the degree of market power in the industry, and find an increase in multilateral power after 1981.

Suggested Citation

  • Reimer, Jeffrey J. & Connor, John M., 2002. "Market Conduct In The U.S. Ready-To-Eat Cereal Industry," 2002 Annual meeting, July 28-31, Long Beach, CA 19726, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea02:19726
    DOI: 10.22004/ag.econ.19726
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    4. Richards, Timothy J. & Patterson, Paul M., 2006. "Firm-Level Competition in Price and Variety," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 38(3), pages 1-22, December.
    5. Hayashida, Kohei, 2020. "Milk Demand Heterogeneity and Cost Pass-through in Japan: A Microdata Approach towards Competition Structure," Japanese Journal of Agricultural Economics (formerly Japanese Journal of Rural Economics), Agricultural Economics Society of Japan (AESJ), vol. 22.

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