Explaining variation in wine prices: the battle between objective and sensory attributes revisited
The relative influence of objective and sensory attributes' effects on wine prices have intrigued scholars recently. In this regard, a study by Lecocq and Visser (2006) concluded that the objective attributes were of primary importance. Against this background the purpose of this article is two-fold: (i) to establish that Lecocq and Visser's (2006) conclusion might be premature and (ii) to demonstrate how any study aiming at comparing the relative strengths of different sets of explanatory variables might be carried out more effectively.
Volume (Year): 16 (2009)
Issue (Month): 13 ()
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