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Effect of green innovation on job satisfaction of electronic and electrical manufacturers’ employees through job intensity: personal innovativeness as moderator


  • Mohammad Iranmanesh

    (University of Malaya (UM))

  • Suhaiza Zailani

    (University of Malaya (UM))

  • Soroush Moeinzadeh

    (University Sains Malaysia (USM))

  • Davoud Nikbin

    (Multimedia University (MMU))


Green innovation is currently receiving increased international attention as a result of the growing concern on natural resource degradation and environmental pollution among consumers, governments, and communities in general. Although previous studies have indicated the positive effects of green innovation on the performance of manufacturing firms, practicing green innovation may conflict with job satisfaction, which in turn could negatively impact the performance of firms. This study examines job intensity to investigate the effects of green product and process innovation on job satisfaction. In addition, the moderating effect of personal innovativeness is investigated. Data from a survey of 191 respondents in the Malaysian electronic and electrical (E&E) manufacturing firms were analysed using partial least squares technique. Results showed that green product and process innovation have a positive direct effect on job intensity and a negative indirect effect on job satisfaction through job intensity. Personal innovativeness negatively moderates the relationship between green process innovation and job intensity. Theoretical and practical contributions of this study are discussed as well.

Suggested Citation

  • Mohammad Iranmanesh & Suhaiza Zailani & Soroush Moeinzadeh & Davoud Nikbin, 2017. "Effect of green innovation on job satisfaction of electronic and electrical manufacturers’ employees through job intensity: personal innovativeness as moderator," Review of Managerial Science, Springer, vol. 11(2), pages 299-313, March.
  • Handle: RePEc:spr:rvmgts:v:11:y:2017:i:2:d:10.1007_s11846-015-0184-6
    DOI: 10.1007/s11846-015-0184-6

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    References listed on IDEAS

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    3. Mohammad Iranmanesh & Sajad Fayezi & Suhaiza Hanim & Sunghyup Sean Hyun, 2019. "Drivers and outcomes of eco-design initiatives: a cross-country study of Malaysia and Australia," Review of Managerial Science, Springer, vol. 13(5), pages 1121-1142, November.
    4. Chou-Kang Chiu & Chieh-Peng Lin & Kuang-Jung Chen & Chu-Mei Liu & Hwa-Chun Ma, 2019. "Modeling continuance intention towards Mobile Travel Service System (MTSS): a theoretical perspective of motivation and dependency," Review of Managerial Science, Springer, vol. 13(4), pages 749-769, August.

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