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Exploring the digitalization impact on consumer decision-making in retail banking

Author

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  • Key Pousttchi

    (University of Potsdam)

  • Maik Dehnert

    (University of Potsdam)

Abstract

Retail banking has undergone a massive transformation in the last few years. A major aspect is changing consumer behavior. The aim of the paper is to better understand retail banking consumers regarding the impact of digitalization. Consequently, we acquired online consumer review data from Germany, the UK and US. We analyzed the data using coding techniques of grounded theory, supported by interdisciplinary literature to identify and categorize the relevant influence factors. The outcome of the paper is an integrated model of consumer decision-making in today’s retail banking along with four detailed partial models of the respective decision stages.

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  • Key Pousttchi & Maik Dehnert, 2018. "Exploring the digitalization impact on consumer decision-making in retail banking," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(3), pages 265-286, August.
    • Handle: RePEc:spr:elmark:v:28:y:2018:i:3:d:10.1007_s12525-017-0283-0
    DOI: 10.1007/s12525-017-0283-0
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    Cited by:

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    3. Yi Sun & Shihui Li & Rui Wang, 2023. "Fintech: from budding to explosion - an overview of the current state of research," Review of Managerial Science, Springer, vol. 17(3), pages 715-755, April.
    4. Daniele Schilirò, 2021. "Fintech in Dubai: Development and Ecosystem," International Business Research, Canadian Center of Science and Education, vol. 14(11), pages 1-61, November.
    5. Ho Huy Tuu & Nguyen Huu Khoi & Svein Ottar Olsen, 2021. "How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use: An extended understanding using a moderation–mediation model," Information Systems and e-Business Management, Springer, vol. 19(3), pages 1015-1038, September.
    6. Qingjun Zhang & Yiding Ou & Rong Chen, 2023. "Digitalization and stability in banking sector: a systemic risk perspective," Risk Management, Palgrave Macmillan, vol. 25(2), pages 1-29, June.
    7. Casper Ferm, Lars-Erik & Thaichon, Park, 2021. "Value co-creation and social media: Investigating antecedents and influencing factors in the U.S. retail banking industry," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    8. Laura Grassi & Nicolas Figini & Lorenzo Fedeli, 2022. "How does a data strategy enable customer value? The case of FinTechs and traditional banks under the open finance framework," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-34, December.
    9. Maik Dehnert & Josephine Schumann, 2022. "Uncovering the digitalization impact on consumer decision-making for checking accounts in banking," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1503-1528, September.
    10. Maik Dehnert, 2020. "Sustaining the current or pursuing the new: incumbent digital transformation strategies in the financial service industry," Business Research, Springer;German Academic Association for Business Research, vol. 13(3), pages 1071-1113, November.
    11. Santiago Carbo-Valverde & Pedro Cuadros-Solas & Francisco Rodríguez-Fernández, 2020. "A machine learning approach to the digitalization of bank customers: Evidence from random and causal forests," PLOS ONE, Public Library of Science, vol. 15(10), pages 1-39, October.
    12. Henri Teittinen & Markku Kaperi, 2022. "Exploring dishonest vulnerability in digital finance platforms ? an actor?network theory approach," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 10(2), pages 67-79, November.
    13. Lähteenmäki, Ilkka & Nätti, Satu & Saraniemi, Saila, 2022. "Digitalization-enabled evolution of customer value creation: An executive view in financial services," Journal of Business Research, Elsevier, vol. 146(C), pages 504-517.
    14. Santiago Carbó Valverde & Pedro J. Cuadros Solas & Francisco Rodríguez Fernández, 2020. "Taxonomy of the Spanish FinTech ecosystem and the drivers of FinTechs’ performance," Revista de Estabilidad Financiera, Banco de España, issue Spring.
    15. Muhammad Naeem & Wilson Ozuem & Kerry Howell & Silvia Ranfagni, 2022. "Understanding the process of meanings, materials, and competencies in adoption of mobile banking," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2445-2469, December.
    16. Alexander Gleiss & Marco Kohlhagen & Key Pousttchi, 2021. "An apple a day – how the platform economy impacts value creation in the healthcare market," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 849-876, December.
    17. Santiago Carbó-Valverde & Pedro J. Cuadros-Solas & Francisco Rodríguez-Fernández, 2022. "Entrepreneurial, institutional and financial strategies for FinTech profitability," Financial Innovation, Springer;Southwestern University of Finance and Economics, vol. 8(1), pages 1-36, December.
    18. Rainer Alt & Roman Beck & Martin T. Smits, 2018. "FinTech and the transformation of the financial industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(3), pages 235-243, August.
    19. Santiago Carbó Valverde & Pedro J. Cuadros Solas & Francisco Rodríguez Fernández, 2020. "Taxonomy of the Spanish FinTech ecosystem and the drivers of FinTechs’ performance," Financial Stability Review, Banco de España, issue Spring.
    20. Balci, Gökcay, 2021. "Digitalization in container shipping: Do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
    21. Dmytro Kovalenko & Olga Afanasieva & Nani Zabuta & Tetiana Boiko & Rosen Rosenov Baltov, 2021. "Model of Assessing the Overdue Debts in a Commercial Bank Using Neuro-Fuzzy Technologies," JRFM, MDPI, vol. 14(5), pages 1-20, May.
    22. Key Pousttchi & Alexander Gleiss, 2019. "Surrounded by middlemen - how multi-sided platforms change the insurance industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 609-629, December.

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    More about this item

    Keywords

    Digitalization; Retail banking; Consumer behavior; Decision; Choice; FinTech;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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