Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention
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DOI: 10.1007/s10660-019-09381-4
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- Nathalie Peña-García & David van der Woude & Augusto Rodríguez-Orejuela, 2022. "Recommend or Not: Is Generation the Key? A Perspective from the SOR Paradigm for Online Stores in Colombia," Sustainability, MDPI, vol. 14(23), pages 1-16, December.
- AGARWAL Reeti & MEHROTRA Ankit, 2023. "Influence Of Online Forums On Customers’ Buying Decisions: A Machine Learning Approach," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 18(3), pages 5-23, December.
- Pei-Hsin Lin & Wun-Hwa Chen, 2022. "Factors That Influence Consumers’ Sustainable Apparel Purchase Intention: The Moderating Effect of Generational Cohorts," Sustainability, MDPI, vol. 14(14), pages 1-14, July.
- Jonathan Luffarelli & Sebastiano A. Delre & Polina Landgraf, 2023. "How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from a panel data set spanning 18 years," Journal of the Academy of Marketing Science, Springer, vol. 51(3), pages 598-616, May.
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Keywords
Baby boomers; Generation X; Generation Y; Generation Z; Hedonic products; Personality traits;All these keywords.
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