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Location Attractiveness in the New Norm: A Systematic Review

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  • Anbalagi Andy
  • Aida Idris
  • Rajenthyran Ayavoo

Abstract

Foreign Direct Investment (FDI) spatial dimensions are witnessing paradigm shifts with the acceleration of digital transformation and adoption of disruptive technologies, emergence of Covid-19 which has triggered unexpected dynamics in the open system, erosion of brick-and-mortar paradigm in service sectors such as Financial Services and Information Technology, and blurring lines of locational advantages. Despite the intellectual continuity and diversity driving the premise of FDI-foreign location research stream, a comprehensive literature review of location attractiveness is lacking, especially in the context of the new norm. This paper systematically reviews the theoretical and empirical research on FDI location by content-analyzing 221 articles published between 1999 and 2023. Innovation, digital transformation, human capital, and knowledge-related assets are identified as the emerging trends and determinants influencing host-location attractiveness for FDI by MNEs in the new norm. This paper also provides recommendations for future research avenues aimed at enriching the body of knowledge in this research stream.

Suggested Citation

  • Anbalagi Andy & Aida Idris & Rajenthyran Ayavoo, 2024. "Location Attractiveness in the New Norm: A Systematic Review," SAGE Open, , vol. 14(3), pages 21582440241, September.
    • Handle: RePEc:sae:sagope:v:14:y:2024:i:3:p:21582440241281036
    DOI: 10.1177/21582440241281036
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