IDEAS home Printed from https://ideas.repec.org/a/rnd/arimbr/v3y2011i3p171-177.html
   My bibliography  Save this article

Need for Parental Control and Mediation in Food Advertising to Children: A Review of Previous Research

Author

Listed:
  • Pavleen Kaur

Abstract

Food advertising to children is recognised worldwide as contributing to obesity in children. Much of the research in this area has been carried out in US, UK and other developed countries that are fighting the obesity epidemic. The phenomenon is, however, not restricted to the developed world only, but is now trickling down to the developing countries, such as India. Therefore, it is pertinent that necessary measures are devised and implemented so that Indian children may not face the same situation. At present, when governmental regulations are less forthcoming and marketers are enjoying the potential offered by a huge and untapped market for western foods, it becomes imminent for the parents to intervene and protect their children from banal effects of food advertising. Therefore, the present paper seeks to review various studies conducted in this area to highlight the need for TV viewing mediation by parents in the Indian situation.

Suggested Citation

  • Pavleen Kaur, 2011. "Need for Parental Control and Mediation in Food Advertising to Children: A Review of Previous Research," Information Management and Business Review, AMH International, vol. 3(3), pages 171-177.
    • Handle: RePEc:rnd:arimbr:v:3:y:2011:i:3:p:171-177
    DOI: 10.22610/imbr.v3i3.930
    as

    Download full text from publisher

    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/930/930
    Download Restriction: no
    File URL: https://ojs.amhinternational.com/index.php/imbr/article/view/930
    Download Restriction: no
    File URL: https://libkey.io/10.22610/imbr.v3i3.930?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Filiatrault, Pierre & Ritchie, J R Brent, 1980. "Joint Purchasing Decisions: A Comparison of Influence Structure in Family and Couple Decision-Making Units," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 7(2), pages 131-140, Se.
    2. Livingstone, Sonia & Helsper, Ellen, 2004. "Advertising foods to children: Understanding promotion in the context of children's daily lives. A review of the literature prepared for the Research Department of the Office of Communications (OFCOM)," LSE Research Online Documents on Economics 21757, London School of Economics and Political Science, LSE Library.
    3. Harrison, K. & Marske, A.L., 2005. "Nutritional content of foods advertised during the television programs children watch most," American Journal of Public Health, American Public Health Association, vol. 95(9), pages 1568-1574.
    4. Carlson, Les & Grossbart, Sanford, 1988. "Parental Style and Consumer Socialization of Children," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(1), pages 77-94, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vytautas Dikcius & Anahit Armenakyan & Sigitas Urbonavicius & Gintare Jonyniene & Justina Gineikiene, 2014. "The Influence Of Children On Family Purchasing In Lithuania And Azerbaijan," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 5(2).
    2. Hota, Monali & Bartsch, Fabian, 2019. "Consumer socialization in childhood and adolescence: Impact of psychological development and family structure," Journal of Business Research, Elsevier, vol. 105(C), pages 11-20.
    3. Stone, Matthew J., 2016. "Deciding not to choose: Delegation to social surrogates in tourism decisions," Tourism Management, Elsevier, vol. 57(C), pages 168-179.
    4. I-Fang Cheng & Che-Jen Su & Hsin-Hsing Liao & Nicolas Lorgnier & Anne-Marie Lebrun & Wen-Shen Yen & Yi-Fang Lan & Yingfang Huang, 2019. "Adolescents’ perceptions of mother–father dominance in family vacation decisions: a 25-society study," Service Business, Springer;Pan-Pacific Business Association, vol. 13(4), pages 755-778, December.
    5. Akhter Ali & N. Ravichandran & D.K. Batra, 2013. "Children’s Choice of Influence Strategies in Family Purchase Decisions and the Impact of Demographics," Vision, , vol. 17(1), pages 27-40, March.
    6. Landwehr, Stefanie C. & Hartmann, Monika, 2016. "Does self regulation work? The case of television food advertisement to children in Germany," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235881, Agricultural and Applied Economics Association.
    7. Ximena Garcia-Rada & Lalin Anik & Dan Ariely, 2019. "Consuming together (versus separately) makes the heart grow fonder," Marketing Letters, Springer, vol. 30(1), pages 27-43, March.
    8. Aysen Bakir & Scott Vitell, 2010. "The Ethics of Food Advertising Targeted Toward Children: Parental Viewpoint," Journal of Business Ethics, Springer, vol. 91(2), pages 299-311, January.
    9. Eric V. Bindah & Nor Othman, 2013. "Refining and Validating a Family Communication Measure Using Exploratory and Confirmatory Factor Analysis," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 3(1), pages 168-186, January.
    10. van Tonder, Estelle & Saunders, Stephen Graham & Farquhar, Jillian Dawes, 2020. "Explicating the resource integration process during self-service socialisation: Conceptual framework and research propositions," Journal of Business Research, Elsevier, vol. 121(C), pages 516-523.
    11. Torres, Ivonne M., 2007. "A tale of two theories: Sympathy or competition?," Journal of Business Research, Elsevier, vol. 60(3), pages 197-205, March.
    12. Gloria Jiménez-Marín & Rodrigo Elías Zambrano & Araceli Galiano-Coronil & Rafael Ravina-Ripoll, 2020. "Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective," IJERPH, MDPI, vol. 17(14), pages 1-20, July.
    13. Olena Koval & Håvard Hansen, 2021. "It Takes a Couple to Tango: Antecedents to Collaborative Decision-Making," Social Sciences, MDPI, vol. 10(7), pages 1-15, June.
    14. Donna Dosman & Wiktor Adamowicz, 2006. "Combining Stated and Revealed Preference Data to Construct an Empirical Examination of Intrahousehold Bargaining," Review of Economics of the Household, Springer, vol. 4(1), pages 15-34, March.
    15. Yang, Zhiyong & Kim, Chankon & Laroche, Michel & Lee, Hanjoon, 2014. "Parental style and consumer socialization among adolescents: A cross-cultural investigation," Journal of Business Research, Elsevier, vol. 67(3), pages 228-236.
    16. Preyas S. Desai & Devavrat Purohit & Bo Zhou, 2018. "Allowing Consumers to Bundle Themselves: The Profitability of Family Plans," Marketing Science, INFORMS, vol. 37(6), pages 953-969, November.
    17. Landwehr, Stefanie C. & Hartmann, Monika, 2020. "Industry self-regulation of food advertisement to children: Compliance versus effectiveness of the EU Pledge," Food Policy, Elsevier, vol. 91(C).
    18. Elodie Gentina & Pallavi Singh, 2015. "How National Culture and Parental Style Affect the Process of Adolescents’ Ecological Resocialization," Sustainability, MDPI, vol. 7(6), pages 1-23, June.
    19. Susan Linn & Courtney L. Novosat, 2008. "Calories for Sale: Food Marketing to Children in the Twenty-First Century," The ANNALS of the American Academy of Political and Social Science, , vol. 615(1), pages 133-155, January.
    20. Hosany, A. R. Shaheen & Hosany, Sameer & He, Hongwei, 2022. "Children sustainable behaviour: A review and research agenda," Journal of Business Research, Elsevier, vol. 147(C), pages 236-257.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rnd:arimbr:v:3:y:2011:i:3:p:171-177. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Muhammad Tayyab (email available below). General contact details of provider: https://ojs.amhinternational.com/index.php/imbr .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.