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Identifying Factors of Consumer Behavior in Selection of Synthetic Vinegar

Listed author(s):
  • Faizan Ali

    (Indus University, Karachi, Pakistan.)

  • Gobind M. Herani


    (Khadim Ali Shah Bukhari Institute of Technology, Karachi, Pakistan.)

This study investigated the desires of consumers to introduce a new product in market in general and synthetic vinegar as a particular in order to raise the market share of the synthetic vinegar. The primary data was collected in survey and communication method was used to collect the information from respondents. In communication method personal interviews were conducted through structured questionnaire as a tool to collect information for this purpose. Results reveal that consumers were more quality conscious and they wanted a flavor in vinegar. Most of the consumers used branded vinegar, while some consumers were using unbranded vinegar. Results also revealed that purchase of investigated produce was most significant by their availability in retail outlets. For increase of market share of vinegar it should be promoted on large scale and produce Synthetic Vinegar in different flavors like: grapes, sugar cane, and black berry.

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Article provided by Khadim Ali Shah Bukhari Institute of Technology (KASBIT) in its journal KASBIT Bussiness Journal.

Volume (Year): 6 (2013)
Issue (Month): (December)
Pages: 100-105

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Handle: RePEc:ksb:journl:v:6:y:2013:p:100-105
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  1. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Foundation for the European Review of Agricultural Economics, vol. 32(3), pages 369-391, September.
  2. Faber, Ronald J & O'Guinn, Thomas C, 1992. " A Clinical Screener for Compulsive Buying," Journal of Consumer Research, Oxford University Press, vol. 19(3), pages 459-469, December.
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