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Az egyszerre érvényesülő társadalmi externáliák hatásai a státusjavak keresletére
[The effects on the demand for status goods exerted by single-occasion social externals]

Author

Listed:
  • Kovács, Kármen

Abstract

A társadalmi jellegű externáliák következtében az egyén fogyasztási döntését nemcsak saját preferenciarendszere és a termék jellemzői határozzák meg, hanem a többi fogyasztó hatása is. A tanulmány megvizsgálja, hogy e fogyasztói externáliák két fő formájának, az utánzási és a sznobhatásnak az egyidejű érvényesülése hogyan befolyásolja a piaci keresletet. E téma kutatása egyrészt azért fontos és aktuális, mert a társadalmi externáliát indukáló státusjószág-fogyasztás jelentős hányadát teszi ki a fogyasztási kiadásoknak; másrészt pedig, ha a vállalatok nem veszik figyelembe az interperszonális hatásokat, akkor a két hatás relatív mértékétől függően többet vagy kevesebbet termelnek annál a mennyiségnél, amely mellett a profit a maximális. A szerző arra a következtetésre jut, hogy ha a sznobhatás mértéke meghaladja az utánzási hatásét, akkor a mindkét társadalmi jellegű külső hatást magában foglaló piaci keresleti görbe kevésbé rugalmas, mint az interperszonális hatásokat nem tartalmazó piaci keresleti görbe; az utánzási hatás erősödésével azonban a piaci keresleti görbe mind rugalmasabbá válik. Ezek eredményeképpen monoton csökkenő hiperbolikus görbeként ábrázolható a státusjavak életciklusára vonatkozó, a sznob- és az utánzási hatás egymáshoz viszonyított nagyságának időbeli változását kifejező, dinamikus keresleti görbe. Journal of Economic Literature (JEL) kód: D11, D62, D71.

Suggested Citation

  • Kovács, Kármen, 2011. "Az egyszerre érvényesülő társadalmi externáliák hatásai a státusjavak keresletére [The effects on the demand for status goods exerted by single-occasion social externals]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(4), pages 314-332.
    • Handle: RePEc:ksa:szemle:1232
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    References listed on IDEAS

    as
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    More about this item

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D62 - Microeconomics - - Welfare Economics - - - Externalities
    • D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations

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