IDEAS home Printed from https://ideas.repec.org/a/ksa/szemle/1232.html
   My bibliography  Save this article

Az egyszerre érvényesülő társadalmi externáliák hatásai a státusjavak keresletére
[The effects on the demand for status goods exerted by single-occasion social externals]

Author

Listed:
  • Kovács, Kármen

Abstract

A társadalmi jellegű externáliák következtében az egyén fogyasztási döntését nemcsak saját preferenciarendszere és a termék jellemzői határozzák meg, hanem a többi fogyasztó hatása is. A tanulmány megvizsgálja, hogy e fogyasztói externáliák két fő formájának, az utánzási és a sznobhatásnak az egyidejű érvényesülése hogyan befolyásolja a piaci keresletet. E téma kutatása egyrészt azért fontos és aktuális, mert a társadalmi externáliát indukáló státusjószág-fogyasztás jelentős hányadát teszi ki a fogyasztási kiadásoknak; másrészt pedig, ha a vállalatok nem veszik figyelembe az interperszonális hatásokat, akkor a két hatás relatív mértékétől függően többet vagy kevesebbet termelnek annál a mennyiségnél, amely mellett a profit a maximális. A szerző arra a következtetésre jut, hogy ha a sznobhatás mértéke meghaladja az utánzási hatásét, akkor a mindkét társadalmi jellegű külső hatást magában foglaló piaci keresleti görbe kevésbé rugalmas, mint az interperszonális hatásokat nem tartalmazó piaci keresleti görbe; az utánzási hatás erősödésével azonban a piaci keresleti görbe mind rugalmasabbá válik. Ezek eredményeképpen monoton csökkenő hiperbolikus görbeként ábrázolható a státusjavak életciklusára vonatkozó, a sznob- és az utánzási hatás egymáshoz viszonyított nagyságának időbeli változását kifejező, dinamikus keresleti görbe. Journal of Economic Literature (JEL) kód: D11, D62, D71.

Suggested Citation

  • Kovács, Kármen, 2011. "Az egyszerre érvényesülő társadalmi externáliák hatásai a státusjavak keresletére [The effects on the demand for status goods exerted by single-occasion social externals]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(4), pages 314-332.
    • Handle: RePEc:ksa:szemle:1232
    as

    Download full text from publisher

    File URL: http://www.kszemle.hu/tartalom/letoltes.php?id=1232
    Download Restriction: Registration and subscription. 3-month embargo period to non-subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Laurens Rook, 2006. "An Economic Psychological Approach to Herd Behavior," Journal of Economic Issues, Taylor & Francis Journals, vol. 40(1), pages 75-95, March.
    2. Pesendorfer, Wolfgang, 1995. "Design Innovation and Fashion Cycles," American Economic Review, American Economic Association, vol. 85(4), pages 771-792, September.
    3. Nicholas Economides, 1997. "The Economics of Networks," Brazilian Electronic Journal of Economics, Department of Economics, Universidade Federal de Pernambuco, vol. 1(0), December.
    4. Corneo, Giacomo & Jeanne, Olivier, 1997. "Conspicuous consumption, snobbism and conformism," Journal of Public Economics, Elsevier, vol. 66(1), pages 55-71, October.
    5. Oskar Morgenstern, 1948. "Demand Theory Reconsidered," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 62(2), pages 165-201.
    6. Wilfred Amaldoss & Sanjay Jain, 2005. "Conspicuous Consumption and Sophisticated Thinking," Management Science, INFORMS, vol. 51(10), pages 1449-1466, October.
    7. Frijters, Paul, 1998. "A model of fashions and status," Economic Modelling, Elsevier, vol. 15(4), pages 501-517, October.
    8. Karni, Edi & Schmeidler, David, 1990. "Fixed Preferences and Changing Tastes," American Economic Review, American Economic Association, vol. 80(2), pages 262-267, May.
    9. Nakayama, Shoichiro & Nakamura, Yasuyuki, 2004. "A fashion model with social interaction," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 337(3), pages 625-634.
    10. Corneo, Giacomo & Jeanne, Olivier, 1997. "Snobs, bandwagons, and the origin of social customs in consumer behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 32(3), pages 333-347, March.
    11. Rauscher, Michael, 1993. "Demand for social status and the dynamics of consumer behavior," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 22(2), pages 105-113.
    12. Hayakawa, Hiroaki & Venieris, Yiannis P, 1977. "Consumer Interdependence via Reference Groups," Journal of Political Economy, University of Chicago Press, vol. 85(3), pages 599-615, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Corneo, Giacomo & Jeanne, Olivier, 1999. "Segmented communication and fashionable behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 39(4), pages 371-385, July.
    2. Kármen Kovács, 2015. "The Effects and Consequences of Simultaneously Arising Different Network Externalities on the Demand for Status Goods," Metroeconomica, Wiley Blackwell, vol. 66(3), pages 375-396, July.
    3. Reinstaller, Andreas & Sanditov, Bulat, 2003. "Social norms and equality of opportunity in conspicuous consumption: on the diffusion of consumer good innovation," Research Memorandum 017, Maastricht University, Maastricht Economic Research Institute on Innovation and Technology (MERIT).
    4. Azamat Valei, 2017. "Informative Advertising in a Monopoly with Network Externalities," CERGE-EI Working Papers wp596, The Center for Economic Research and Graduate Education - Economics Institute, Prague.
    5. Jacobs Martin, 2016. "Accounting for Changing Tastes: Approaches to Explaining Unstable Individual Preferences," Review of Economics, De Gruyter, vol. 67(2), pages 121-183, August.
    6. Dmitri Kuksov & Kangkang Wang, 2013. "A Model of the "It" Products in Fashion," Marketing Science, INFORMS, vol. 32(1), pages 51-69, July.
    7. Nicholas Janetos, 2017. "Fads and imperfect information," PIER Working Paper Archive 17-009, Penn Institute for Economic Research, Department of Economics, University of Pennsylvania, revised 01 May 2017.
    8. Zheyin (Jane) Gu & Xinxin Li, 2023. "Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market," Information Systems Research, INFORMS, vol. 34(2), pages 553-569, June.
    9. Gierl, Heribert & Huettl, Verena, 2010. "Are scarce products always more attractive? The interaction of different types of scarcity signals with products' suitability for conspicuous consumption," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 225-235.
    10. Vishal V. Agrawal & Stylianos Kavadias & L. Beril Toktay, 2016. "The Limits of Planned Obsolescence for Conspicuous Durable Goods," Manufacturing & Service Operations Management, INFORMS, vol. 18(2), pages 216-226, May.
    11. Hashimoto, Kaito & Matsubayashi, Nobuo, 2014. "A note on dynamic monopoly pricing under consumption externalities," Economics Letters, Elsevier, vol. 124(1), pages 1-8.
    12. Ahmad Naimzada & Marina Pireddu, 2020. "A general equilibrium evolutionary model with two groups of agents, generating fashion cycle dynamics," Decisions in Economics and Finance, Springer;Associazione per la Matematica, vol. 43(1), pages 155-185, June.
    13. Petal Jean Hackett, 2012. "Cutting too Close? Design Protection and Innovation in Fashion Goods," CESifo Working Paper Series 3716, CESifo.
    14. Raghunath Singh Rao & Richard Schaefer, 2013. "Conspicuous Consumption and Dynamic Pricing," Marketing Science, INFORMS, vol. 32(5), pages 786-804, September.
    15. Shen, Bin & Qian, Rongrong & Choi, Tsan-Ming, 2017. "Selling luxury fashion online with social influences considerations: Demand changes and supply chain coordination," International Journal of Production Economics, Elsevier, vol. 185(C), pages 89-99.
    16. Sebald, Alexander & Vikander, Nick, 2019. "Optimal firm behavior with consumer social image concerns and asymmetric information," Journal of Economic Behavior & Organization, Elsevier, vol. 167(C), pages 311-330.
    17. Ahmad Naimzada & Marina Pireddu, 2019. "A general equilibrium evolutionary model with generic utility functions and generic bell-shaped attractiveness maps, generating fashion cycle dynamics," Working Papers 401, University of Milano-Bicocca, Department of Economics, revised Mar 2019.
    18. Caulkins, Jonathan P. & Feichtinger, Gustav & Grass, Dieter & Hartl, Richard F. & Kort, Peter M. & Seidl, Andrea, 2015. "Capital stock management during a recession that freezes credit markets," Journal of Economic Behavior & Organization, Elsevier, vol. 116(C), pages 1-14.
    19. Friedrichsen, Jana, 2013. "Image concerns and the provision of quality," Discussion Papers, Research Unit: Market Behavior SP II 2013-211, WZB Berlin Social Science Center.
    20. Stefan Buehler & Daniel Halbheer, 2011. "Selling when Brand Image Matters," Journal of Institutional and Theoretical Economics (JITE), Mohr Siebeck, Tübingen, vol. 167(1), pages 102-118, March.

    More about this item

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D62 - Microeconomics - - Welfare Economics - - - Externalities
    • D71 - Microeconomics - - Analysis of Collective Decision-Making - - - Social Choice; Clubs; Committees; Associations

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ksa:szemle:1232. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Odon Sok (email available below). General contact details of provider: http://www.kszemle.hu .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.