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Exploring the drivers of corporate reputation integrated with a corporate responsibility perspective: some reflections in theory and in praxis

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  • Maria-Gabriella Baldarelli

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  • Sabrina Gigli

Abstract

Corporate reputation is a multi-stakeholder concept that is reflected in the perceptions that stakeholders have of an organization. There is much evidence that reputation interacts diversely with different stakeholder groups and in relation to other concepts such as corporate responsibility. In this paper, we propose the implementation of the reputational quotient on a sample of Italian SMEs and attempt to discover and measure the relationship with corporate responsibility. Thus concluding that the instruments used for measuring and managing reputation can also be usefully employed in terms of corporate responsibility. Copyright Springer Science+Business Media, LLC. 2014

Suggested Citation

  • Maria-Gabriella Baldarelli & Sabrina Gigli, 2014. "Exploring the drivers of corporate reputation integrated with a corporate responsibility perspective: some reflections in theory and in praxis," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 18(2), pages 589-613, May.
  • Handle: RePEc:kap:jmgtgv:v:18:y:2014:i:2:p:589-613
    DOI: 10.1007/s10997-011-9192-3
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    References listed on IDEAS

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    1. Sandra Waddock, 2003. "Stakeholder performance implications of corporate responsibility," International Journal of Business Performance Management, Inderscience Enterprises Ltd, vol. 5(2/3), pages 114-124.
    2. A. Lindgreen & V. Swaen, 2005. "Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox," Post-Print hal-00255808, HAL.
    3. Avshalom Adam & Tal Shavit, 2009. "Roles and responsibilities of boards of directors revisited in reconciling conflicting stakeholders interests while maintaining corporate responsibility," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 13(4), pages 281-302, November.
    4. Podolny, Joel M & Phillips, Damon J, 1996. "The Dynamics of Organizational Status," Industrial and Corporate Change, Oxford University Press, vol. 5(2), pages 453-471.
    5. Stephen J. Brammer & Stephen Pavelin, 2006. "Corporate Reputation and Social Performance: The Importance of Fit," Journal of Management Studies, Wiley Blackwell, vol. 43(3), pages 435-455, May.
    6. Herremans, Irene M. & Akathaporn, Parporn & McInnes, Morris, 1993. "An investigation of corporate social responsibility reputation and economic performance," Accounting, Organizations and Society, Elsevier, vol. 18(7-8), pages 587-604.
    7. Landon, Stuart & Smith, Constance, 1997. "The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine," MPRA Paper 9283, University Library of Munich, Germany.
    8. Lohrke, Franz T. & Kreiser, Patrick M. & Weaver, K. Mark, 2006. "The influence of current firm performance on future SME alliance formation intentions: A six-country study," Journal of Business Research, Elsevier, vol. 59(1), pages 19-27, January.
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    1. repec:eee:spacre:v:19:y:2016:i:1:p:154-167 is not listed on IDEAS
    2. repec:eee:joreco:v:43:y:2018:i:c:p:251-257 is not listed on IDEAS

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