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Managing internal stakeholders’ views of corporate reputation

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  • Isabel Olmedo-Cifuentes
  • Inocencia Martínez-León
  • Gary Davies

Abstract

The aims of this paper are to determine what constitutes internal reputation from the perspectives of both senior managers and employees and to use this understanding to create and assess measures of internal reputation. We also hypothesise and test the relationships between the views of each group and performance, using data from a survey of auditing firms. Manager views of reputation are found to co-vary with performance and to have a significant influence over employee views of reputation. We use these findings to illustrate how employee views of reputation can be managed. Copyright Springer-Verlag Berlin Heidelberg 2014

Suggested Citation

  • Isabel Olmedo-Cifuentes & Inocencia Martínez-León & Gary Davies, 2014. "Managing internal stakeholders’ views of corporate reputation," Service Business, Springer;Pan-Pacific Business Association, vol. 8(1), pages 83-111, March.
    • Handle: RePEc:spr:svcbiz:v:8:y:2014:i:1:p:83-111
    DOI: 10.1007/s11628-013-0188-8
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    References listed on IDEAS

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    1. Nieves Carrera & Nieves Gómez‐Aguilar & Christopher Humphrey & Emiliano Ruiz‐Barbadillo, 2007. "Mandatory audit firm rotation in Spain: a policy that was never applied," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 20(5), pages 671-701, September.
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    Cited by:

    1. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
    2. Oyindamola Abiola Ajayi & Tsietsi Mmutle & Mpho Chaka, 2022. "A Stakeholders’ Perspective of Reputation Dimensions for Service Organisations: Evidence from a Developing Country Context," Corporate Reputation Review, Palgrave Macmillan, vol. 25(4), pages 287-299, November.
    3. William S. Harvey & Sharina Osman & Marwa Tourky, 2022. "Building Internal Reputation from Organisational Values," Corporate Reputation Review, Palgrave Macmillan, vol. 25(1), pages 19-32, February.
    4. Inocencia M. Martínez-León & Isabel Olmedo-Cifuentes & Gary Davies, 2023. "The Virtuous Circle of Internal Corporate Reputation and Financial Performance," Corporate Reputation Review, Palgrave Macmillan, vol. 26(2), pages 97-110, May.
    5. Mona Fairuz Ramli & Salniza Md. Salleh, 2015. "Factors Contributing to Brand Loyalty towards Malaysia Higher Educational Institutions," Journal of Education and Vocational Research, AMH International, vol. 6(3), pages 22-29.
    6. Inocencia María Martínez‐León & Isabel Olmedo‐Cifuentes, 2022. "Teachers’ views of corporate reputation: Influence on behavioral outcomes," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 93(3), pages 579-605, September.

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