A Multidimensional Approach to the Influence of Environmental Marketing and Orientation on the Firm’s Organizational Performance
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- Chengli Shu & Kevin Z. Zhou & Yazhen Xiao & Shanxing Gao, 2016. "How Green Management Influences Product Innovation in China: The Role of Institutional Benefits," Journal of Business Ethics, Springer, pages 471-485.
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Keywordsenvironmental marketing; environmental orientation; sustainability; operational performance; commercial performance; economic performance;
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