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The Marketing of Employee Volunteerism

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  • John Peloza
  • Simon Hudson
  • Derek Hassay

Abstract

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Suggested Citation

  • John Peloza & Simon Hudson & Derek Hassay, 2009. "The Marketing of Employee Volunteerism," Journal of Business Ethics, Springer, vol. 85(2), pages 371-386, April.
  • Handle: RePEc:kap:jbuset:v:85:y:2009:i:2:p:371-386
    DOI: 10.1007/s10551-008-9734-z
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    References listed on IDEAS

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    1. Fisher, Robert J & Ackerman, David, 1998. "The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 262-275, December.
    2. A. Lindgreen & V. Swaen, 2005. "Corporate Citizenship: Let Not Relationship Marketing Escape the Management Toolbox," Post-Print hal-00255808, HAL.
    3. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
    4. Sheppard, Blair H & Hartwick, Jon & Warshaw, Paul R, 1988. "The Theory of Reasoned Action: A Meta-analysis of Past Research with Recommendations for Modifications and Future Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 325-343, December.
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    Citations

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    Cited by:

    1. Gordon Liu, 2013. "Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision Making," Journal of Business Ethics, Springer, vol. 113(2), pages 243-263, March.
    2. Susan van Schie & Arthur Gautier & Anne-Claire Pache & Stefan T. Güntert, 2019. "What Keeps Corporate Volunteers Engaged: Extending the Volunteer Work Design Model with Self-determination Theory Insights," Journal of Business Ethics, Springer, vol. 160(3), pages 693-712, December.
    3. Sajjad A. Afridi & Bilal Afsar & Asad Shahjehan & Zia U. Rehman & Maqsood Haider & Mehboob Ullah, 2020. "Retracted: Perceived corporate social responsibility and innovative work behavior: The role of employee volunteerism and authenticity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1865-1877, July.
    4. Anita Kolnhofer Derecskei & Viktor Nagy, 2020. "Employee Volunteerism—Conceptual Study and the Current Situation," Sustainability, MDPI, vol. 12(20), pages 1-35, October.
    5. Afkhami, Ahmad & Nasr Isfahani, Ali & Abzari, Mahdi & Teimouri, Hadi, 2018. "Antecedents of Employee Participation in Employer-Supported Volunteering Activities: A Systematic Literature Review (in Persian)," Management and Development Process Quarterly (٠صلنامه ٠رایند مدیریت و توسعه), Institute for Management and Planning studies, vol. 31(3), pages 111-150, December.
    6. Frederick Yim & Henry Fock, 2013. "Social Responsibility Climate as a Double-Edged Sword: How Employee-Perceived Social Responsibility Climate Shapes the Meaning of Their Voluntary Work?," Journal of Business Ethics, Springer, vol. 114(4), pages 665-674, June.
    7. Yang Woon Chung & Seunghee Im & Jung Eun Kim, 2019. "The Role of Volunteer Participation and Person-Organization Fit in the Relationship between Motives and Psychological Well-Being," Sustainability, MDPI, vol. 12(1), pages 1-12, December.
    8. Brian D. Knox, 2020. "Employee Volunteer Programs are Associated with Firm-Level Benefits and CEO Incentives: Data on the Ethical Dilemma of Corporate Social Responsibility Activities," Journal of Business Ethics, Springer, vol. 162(2), pages 449-472, March.
    9. Jaroslav Mazanec, 2022. "Corporate Volunteering as a Current Phenomenon in Corporate Social Responsibility to Support the Career Development and Professional Skills of Employees during the COVID-19 Pandemic: A Case Study of t," Sustainability, MDPI, vol. 14(7), pages 1-16, April.
    10. Güzide Karakuş, 2023. "A Research on Reasons Leading to Environmentally Responsible Manufacturing Practices and Their Effects," International Journal of Social Ecology and Sustainable Development (IJSESD), IGI Global, vol. 14(1), pages 1-20, January.
    11. Roman N. Abramov, 2014. "The History Of Sociological Research On Occupations And Professions In The Ussr 1960-80s: Ideological Frameworks And Analytical Resources," HSE Working papers WP BRP 40/SOC/2014, National Research University Higher School of Economics.
    12. Hu, Jia & Jiang, Kaifeng & Mo, Shenjiang & Chen, Honghui & Shi, Junqi, 2016. "The motivational antecedents and performance consequences of corporate volunteering: When do employees volunteer and when does volunteering help versus harm work performance?," Organizational Behavior and Human Decision Processes, Elsevier, vol. 137(C), pages 99-111.
    13. Quey-Jen Yeh, 2017. "Exploring the Motive and Effect between Altruistic and Strategic Corporate Giving: An Experimental Design Study," Business and Management Research, Business and Management Research, Sciedu Press, vol. 6(4), pages 76-86, December.
    14. Carolin Plewa & Jodie Conduit & Pascale Quester & Claire Johnson, 2015. "The Impact of Corporate Volunteering on CSR Image: A Consumer Perspective," Journal of Business Ethics, Springer, vol. 127(3), pages 643-659, March.
    15. Seunghee Im & Yang Woon Chung, 2018. "Employee Volunteering Meaningfulness and Organizational Citizenship Behavior: Exploring the Effects of Organizational Support, Pride, and Trust," Sustainability, MDPI, vol. 10(12), pages 1-16, December.
    16. Mark Anthony Camilleri, 2016. "Reconceiving corporate social responsibility for business and educational outcomes," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1142044-114, December.
    17. Irina I. Krasnopolskaya, 2014. "Corporate Volunteering And Its Influence On Employee Civil Engagement In Russia," HSE Working papers WP BRP 39/SOC/2014, National Research University Higher School of Economics.
    18. Kellie Liket & Ana Simaens, 2015. "Battling the Devolution in the Research on Corporate Philanthropy," Journal of Business Ethics, Springer, vol. 126(2), pages 285-308, January.
    19. Cycyota, Cynthia S. & Ferrante, Claudia J. & Schroeder, Jessica M., 2016. "Corporate social responsibility and employee volunteerism: What do the best companies do?," Business Horizons, Elsevier, vol. 59(3), pages 321-329.
    20. Gordon Liu & Wai Wai Ko & Chris Chapleo, 2018. "How and When Socially Entrepreneurial Nonprofit Organizations Benefit From Adopting Social Alliance Management Routines to Manage Social Alliances?," Journal of Business Ethics, Springer, vol. 151(2), pages 497-516, August.
    21. Karl Pajo & Louise Lee, 2011. "Corporate-Sponsored Volunteering: A Work Design Perspective," Journal of Business Ethics, Springer, vol. 99(3), pages 467-482, March.
    22. Tahniyath Fatima & Said Elbanna, 2023. "Corporate Social Responsibility (CSR) Implementation: A Review and a Research Agenda Towards an Integrative Framework," Journal of Business Ethics, Springer, vol. 183(1), pages 105-121, February.
    23. Jinhyun Kim & Taewan Kim, 2016. "Multi‐level Antecedents of Company Support for Employee Volunteering," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(1), pages 37-49, January.

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