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Television-Induced Tourism: Evidence from Croatia

Author

Listed:
  • Craig A. Depken

    (UNC Charlotte)

  • Tomislav Globan

    (University of Zagreb)

  • Ivan Kožić

    (Institute for Tourism)

Abstract

This paper analyzes the extent to which the filming of the popular television show Game of Thrones affected tourism in the Croatian city of Dubrovnik. Using monthly data and applying difference-in-differences, the study shows that the impact of airing Game of Thrones episodes filmed in Dubrovnik corresponded to approximately 5000 additional tourism overnights per month, or approximately 59,000 per year. Existing results were extended to show that the additional overnights mainly occur during the tourism off-season when transportation and lodging prices are ostensibly lower, consistent with anecdotal evidence. The results provide another example that the filming of a television show can increase the attractiveness of an already well-established and globally-known destination. The results are especially useful for tourism industries in countries with highly seasonal tourism activities, like Croatia, that usually depend on beneficial climatic conditions, which are highly unpredictable and volatile. Filming of popular television shows and increased tourism may provide additional revenue for local economies and help smooth seasonal and yearly volatility of local income.

Suggested Citation

  • Craig A. Depken & Tomislav Globan & Ivan Kožić, 2020. "Television-Induced Tourism: Evidence from Croatia," Atlantic Economic Journal, Springer;International Atlantic Economic Society, vol. 48(2), pages 253-262, June.
    • Handle: RePEc:kap:atlecj:v:48:y:2020:i:2:d:10.1007_s11293-020-09673-3
    DOI: 10.1007/s11293-020-09673-3
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    References listed on IDEAS

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    1. A. Colin Cameron & Douglas L. Miller, 2015. "A Practitioner’s Guide to Cluster-Robust Inference," Journal of Human Resources, University of Wisconsin Press, vol. 50(2), pages 317-372.
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    3. Gil-Alana & Andrea Mervar & Payne, 2015. "Measuring persistence in Croatian tourism: evidence from the Adriatic region," Applied Economics, Taylor & Francis Journals, vol. 47(46), pages 4901-4917, October.
    4. Deborah Jones & Karen Smith, 2005. "Middle‐earth Meets New Zealand: Authenticity and Location in the Making of The Lord of the Rings," Journal of Management Studies, Wiley Blackwell, vol. 42(5), pages 923-945, July.
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    Cited by:

    1. Stephanie Garrison & Claire Wallace, 2021. "Media Tourism and Its Role in Sustaining Scotland’s Tourism Industry," Sustainability, MDPI, vol. 13(11), pages 1-13, June.
    2. Giulia Contu & Sara Pau, 2022. "The impact of TV series on tourism performance: the case of Game of Thrones," Empirical Economics, Springer, vol. 63(6), pages 3313-3341, December.
    3. Sara Nunes & Samiha Chemli & Alejandro del Moral Agúndez & Kang Jin Seo & Julia Fragoso da Fonseca, 2022. "Descriptive Analysis of the Recent Advances of Film-Induced Tourism: Identification of Strengths, Gaps and Opportunities," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 15(2), pages 233-247.
    4. Pablo Jesús Huerta-Viso & Germán Llorca Abad & Lourdes Canós-Darós, 2023. "Film-Induced Tourism, Destination Branding and Game of Thrones : A Review of the Peñíscola de Cine Project," Sustainability, MDPI, vol. 16(1), pages 1-16, December.

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