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Biform Games

  • Adam Brandenburger


    (Stern School of Business, New York University, 44 West Fourth Street, New York, New York 10012)

  • Harborne Stuart


    (Graduate School of Business, Columbia University, 3022 Broadway, New York, New York 10027)

Both noncooperative and cooperative game theory have been applied to business strategy. We propose a hybrid noncooperative-cooperative game model, which we call a biform game. This is designed to formalize the notion of business strategy as making moves to try to shape the competitive environment in a favorable way. (The noncooperative component of a biform game models the strategic moves. The cooperative component models the resulting competitive environment.) We give biform models of various well-known business strategies. We prove general results on when a business strategy, modelled as a biform game, will be efficient.

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Article provided by INFORMS in its journal Management Science.

Volume (Year): 53 (2007)
Issue (Month): 4 (April)
Pages: 537-549

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Handle: RePEc:inm:ormnsc:v:53:y:2007:i:4:p:537-549
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