IDEAS home Printed from https://ideas.repec.org/a/ibn/ijefaa/v9y2017i8p76-87.html
   My bibliography  Save this article

Antecedents Brand Trust and Private Universities Reputation

Author

Listed:
  • Nur Elfi Husda
  • Tri Ratnawati
  • Amiartuti Kusumaningtyas

Abstract

This study aims to analyze the brand trust and reputation of private universities from the influencing aspects of Management Information System (SIM), service quality (SERVAQUAL), customer response, Customer Relationship Management (CRM), customer value and customer satisfaction toward 360 students Management courses from 4 private universities in Riau Islands province that have used the information system as a service to students by using analytical methods that can provide a simultaneous analysis process associated with multi-variance research. The results of the research showed that SIM and SERVQUAL significantly influence consumer¡¯s response, CRM, customer value and customer satisfaction, but did not affect brand trust and University reputation.

Suggested Citation

  • Nur Elfi Husda & Tri Ratnawati & Amiartuti Kusumaningtyas, 2017. "Antecedents Brand Trust and Private Universities Reputation," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 9(8), pages 76-87, August.
    • Handle: RePEc:ibn:ijefaa:v:9:y:2017:i:8:p:76-87
    as

    Download full text from publisher

    File URL: http://ccsenet.org/journal/index.php/ijef/article/view/69346/37711
    Download Restriction: no
    File URL: http://ccsenet.org/journal/index.php/ijef/article/view/69346
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Casidy, Riza, 2014. "The role of perceived market orientation in the higher education sector," Australasian marketing journal, Elsevier, vol. 22(2), pages 155-163.
    2. Pratyush Bharati & Abhijit Chaudhary, 2006. "Product Customization on the Web: An Empirical Study of Factors Impacting Choiceboard User Satisfaction," Information Resources Management Journal (IRMJ), IGI Global Scientific Publishing, vol. 19(2), pages 69-81, April.
    3. Monica Khanna & Isaac Jacob & Neha Yadav, 2014. "Identifying and analyzing touchpoints for building a higher education brand," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 24(1), pages 122-143, June.
    4. Shifa Wahab, 2016. "The Implication of Customer Service in Higher Education: Review Paper," International Journal of Education and Practice, Conscientia Beam, vol. 4(3), pages 106-111.
    5. Shifa Wahab, 2016. "The Implication of Customer Service in Higher Education: Review Paper," International Journal of Education and Practice, Conscientia Beam, vol. 4(3), pages 106-111.
    6. Nguyen, Bang & Yu, Xiaoyu & Melewar, T.C. & Hemsley-Brown, Jane, 2016. "Brand ambidexterity and commitment in higher education: An exploratory study," Journal of Business Research, Elsevier, vol. 69(8), pages 3105-3112.
    7. Editors, 2014. "International Journal of Systems Science," International Journal of Systems Science, Taylor & Francis Journals, vol. 45(12), pages 1-1, December.
    8. Jehad J Badwan & Mazen J Al Shobaki & Samy S Abu Naser & Youssef M Abu Amuna, 2017. "Adopting Technology for Customer Relationship Management in Higher Educational Institutions," Post-Print hal-01500365, HAL.
    9. Vasiliki G. Vrana & Sotirios G. Dimitriadis & George J. Karavasilis, 2015. "Students' perceptions of service quality at a Greek higher education institute," International Journal of Decision Sciences, Risk and Management, Inderscience Enterprises Ltd, vol. 6(1), pages 80-102.
    10. Slater, Stanley F. & Narver, John C., 1994. "Market orientation, customer value, and superior performance," Business Horizons, Elsevier, vol. 37(2), pages 22-28.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mohammad Abu Sayed Toyon, 2024. "Understanding the Maintenance of Students’ Trust in Universities from Estonian Context," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 49(2), pages 187-207, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Faiz Muhammad Khuwaja & Waheed Ali Umrani & Sanober Salman Shaikh & Ammar Ahmed & Sanaullah Shar, 2019. "University Markor: A Context-Specific Scale to Measure Market-Orientation in Universities," SAGE Open, , vol. 9(2), pages 21582440198, June.
    2. Sharon Mashau & Nico Schutte, 2017. "Exploring the Role of Customer Relations Management in enhancing service delivery between Support Staff and Students in a selected Higher Education Institution," Proceedings of International Academic Conferences 5908282, International Institute of Social and Economic Sciences.
    3. Dang, Chau Ngoc Bao & Nguyen, Duc Thai & Le, Tung Thanh & Nguyen, Vu Hoang & Nguyen, Luan Thanh, 2023. "Factors influencing student citizenship behavior (SCB) and long–term student relationship orientation (LRO) in Vietnamese education sector," EconStor Conference Papers 278069, ZBW - Leibniz Information Centre for Economics.
    4. Moina Ajmeri & Ahmad Ali, 2017. "Analytical design of modified Smith predictor for unstable second-order processes with time delay," International Journal of Systems Science, Taylor & Francis Journals, vol. 48(8), pages 1671-1681, June.
    5. Qiu, Ruozhen & Sun, Minghe & Lim, Yun Fong, 2017. "Optimizing (s, S) policies for multi-period inventory models with demand distribution uncertainty: Robust dynamic programing approaches," European Journal of Operational Research, Elsevier, vol. 261(3), pages 880-892.
    6. Manuel Rodríguez-Díaz & Rosa Rodríguez-Díaz & Tomás F. Espino-Rodríguez, 2018. "Analysis of the Online Reputation Based on Customer Ratings of Lodgings in Tourism Destinations," Administrative Sciences, MDPI, vol. 8(3), pages 1-18, September.
    7. Mazen J. Al Shobaki & Samy S. Abu Naser & Tarek M. Ammar, 2017. "The Degree of Administrative Transparency in the Palestinian Higher Educational Institutions," Post-Print hal-01509031, HAL.
    8. Mourad Kchaou & Ahmed El-Hajjaji, 2017. "Resilient sliding mode control for discrete-time descriptor fuzzy systems with multiple time delays," International Journal of Systems Science, Taylor & Francis Journals, vol. 48(2), pages 288-301, January.
    9. Changyin Sun & Qing Wang & Yao Yu, 2017. "Robust output containment control of multi-agent systems with unknown heterogeneous nonlinear uncertainties in directed networks," International Journal of Systems Science, Taylor & Francis Journals, vol. 48(6), pages 1173-1181, April.
    10. Hassan Ghiti Sarand & Bahram Karimi, 2016. "Synchronisation of high-order MIMO nonlinear systems using distributed neuro-adaptive control," International Journal of Systems Science, Taylor & Francis Journals, vol. 47(9), pages 2214-2224, July.
    11. Sandra Jelcic & Mirela Mabic, 2019. "Linking Perceived Service Quality, Perceived Customer Value and Customer Loyalty in Retail," MIC 2019: Managing Geostrategic Issues; Proceedings of the Joint International Conference, Opatija, Croatia, 29 May–1 June 2019,, University of Primorska Press.
    12. Nadja Bömmel & Guido Heineck, 2023. "Revisiting the causal effect of education on political participation and interest," Education Economics, Taylor & Francis Journals, vol. 31(6), pages 664-682, November.
    13. repec:dgr:rugsom:02b13 is not listed on IDEAS
    14. Abdallah A. Sendaro & Rohaizat Baharun, 2020. "Mediating Role of Individual Market Orientation in Emotional Intelligence and Job Performance Relationship for Banking Industry," Global Business Review, International Management Institute, vol. 21(1), pages 18-30, February.
    15. Youssef M. Abu Amuna & Mazen J. Al Shobaki & Samy S. Abu Naser & Suliman A. El Talla, 2017. "The Reality of Electronic Human Resources Management in Palestinian Universities-Gaza Strip," Post-Print hal-01559854, HAL.
    16. Jeevan Jyoti & Jyoti Sharma, 2012. "Impact of Market Orientation on Business Performance: Role of Employee Satisfaction and Customer Satisfaction," Vision, , vol. 16(4), pages 297-313, December.
    17. R. Sakthivel & V. Nithya & Yong-Ki Ma & Chao Wang, 2018. "Finite-Time Nonfragile Dissipative Filter Design for Wireless Networked Systems with Sensor Failures," Complexity, Hindawi, vol. 2018, pages 1-13, October.
    18. Zhang-peng Tian & Hong-yu Zhang & Jing Wang & Jian-qiang Wang & Xiao-hong Chen, 2016. "Multi-criteria decision-making method based on a cross-entropy with interval neutrosophic sets," International Journal of Systems Science, Taylor & Francis Journals, vol. 47(15), pages 3598-3608, November.
    19. Carlos Bianchi & Pablo Galaso & Sergio Palomeque, 2020. "Invention and Collaboration Networks in Latin America: Evidence from Patent Data," Documentos de Trabajo (working papers) 20-04, Instituto de Economía - IECON.
    20. Guo, Chiquan & Wang, Yong J. & Metcalf, Ashley, 2014. "How to calibrate conventional market-oriented organizational culture in 21st century production-centered firms? A customer relationship perspective," International Journal of Production Economics, Elsevier, vol. 156(C), pages 235-245.
    21. P.K.A. Ladipo & A. Ganiyu Rahim & C. Abayomi Oguntoyibo & I. Olatunji Okikiola, 2016. "Market Orientation and Business Performance: a Study of Interrelationships and Effects in a Small sized Hotels within Lagos State Metropolis," Academic Journal of Economic Studies, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 2(4), pages 98-119, December.

    More about this item

    Keywords

    ;
    ;
    ;

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijefaa:v:9:y:2017:i:8:p:76-87. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.