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The Implication of Customer Service in Higher Education: Review Paper

Author

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  • Shifa Wahab

Abstract

Higher Education (HE) is becoming highly competitive today and therefore, Institutions of Higher Learning need to look closely at improving their customer service strategies. Consumers in the education sector are now much more aware of what exactly they want; and therefore the demand for these services is similar to what they demand for commercial businesses. Customer service has become the centre of management activities which constitutes the basis of competition in the higher education sector today. Universities and colleges should begin by becoming proactive not reactive in the marketing of their services. The Customer Service Quality model has been widely used to study service excellence in a number of service industries; education inclusive.

Suggested Citation

  • Shifa Wahab, 2016. "The Implication of Customer Service in Higher Education: Review Paper," International Journal of Education and Practice, Conscientia Beam, vol. 4(3), pages 106-111.
    • Handle: RePEc:pkp:ijoeap:v:4:y:2016:i:3:p:106-111:id:516
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    Cited by:

    1. Sharon Mashau & Nico Schutte, 2017. "Exploring the Role of Customer Relations Management in enhancing service delivery between Support Staff and Students in a selected Higher Education Institution," Proceedings of International Academic Conferences 5908282, International Institute of Social and Economic Sciences.
    2. Dang, Chau Ngoc Bao & Nguyen, Duc Thai & Le, Tung Thanh & Nguyen, Vu Hoang & Nguyen, Luan Thanh, 2023. "Factors influencing student citizenship behavior (SCB) and long–term student relationship orientation (LRO) in Vietnamese education sector," EconStor Conference Papers 278069, ZBW - Leibniz Information Centre for Economics.
    3. Nur Elfi Husda & Tri Ratnawati & Amiartuti Kusumaningtyas, 2017. "Antecedents Brand Trust and Private Universities Reputation," International Journal of Economics and Finance, Canadian Center of Science and Education, vol. 9(8), pages 76-87, August.

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