IDEAS home Printed from https://ideas.repec.org/a/gam/jtourh/v3y2022i3p49-808d913309.html
   My bibliography  Save this article

The Future of Destination Marketing Organizations in the Insight Era

Author

Listed:
  • Arthur Huang

    (Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd, Orlando, FL 32816, USA)

  • Efrén De la Mora Velasco

    (Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd, Orlando, FL 32816, USA)

  • Adam Haney

    (Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd, Orlando, FL 32816, USA)

  • Sergio Alvarez

    (Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Blvd, Orlando, FL 32816, USA)

Abstract

There has been a growing interest in examining the implementation of insight-era technologies (e.g., AI, social media) and big data for sustainable tourism development. However, actionable guidelines to promote a holistic adaptation and the effective functioning of destination marketing/management organizations (DMOs) in the increasingly data-infused world are still needed. This perspective paper posits a research-based framework that DMOs can use to become more responsive and efficient in their marketing and planning efforts in the current AI-infused world. Four propositions are presented to support DMOs’ transition to the insight-era: (a) DMOs’ organizational adaptations and workforce development and training, (b) active engagement with destinations’ stakeholders and data sharing, (c) leverage user-generated data and emergent technologies for destination marketing, and (d) DMOs’ data-driven decision making.

Suggested Citation

  • Arthur Huang & Efrén De la Mora Velasco & Adam Haney & Sergio Alvarez, 2022. "The Future of Destination Marketing Organizations in the Insight Era," Tourism and Hospitality, MDPI, vol. 3(3), pages 1-6, September.
    • Handle: RePEc:gam:jtourh:v:3:y:2022:i:3:p:49-808:d:913309
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2673-5768/3/3/49/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2673-5768/3/3/49/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Florian Kaefer, 2021. "Introduction to an Insider’s Guide to Place Branding," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 1-3, Springer.
    2. Erik Brynjolfsson & Kristina McElheran, 2016. "The Rapid Adoption of Data-Driven Decision-Making," American Economic Review, American Economic Association, vol. 106(5), pages 133-139, May.
    3. David H. Autor & David Dorn, 2013. "The Growth of Low-Skill Service Jobs and the Polarization of the US Labor Market," American Economic Review, American Economic Association, vol. 103(5), pages 1553-1597, August.
    4. David Flores-Ruiz & Adolfo Elizondo-Salto & María de la O. Barroso-González, 2021. "Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic," Sustainability, MDPI, vol. 13(7), pages 1-19, March.
    5. Florian Kaefer, 2021. "An Insider’s Guide to Place Branding," Management for Professionals, Springer, edition 1, number 978-3-030-67144-0, December.
    6. Stewart, Jenny, 1995. "Models of priority-setting for public sector research," Research Policy, Elsevier, vol. 24(1), pages 115-126, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Maarten Goos & Melanie Arntz & Ulrich Zierahn & Terry Gregory & Stephanie Carretero Gomez & Ignacio Gonzalez Vazquez & Koen Jonkers, 2019. "The Impact of Technological Innovation on the Future of Work," JRC Working Papers on Labour, Education and Technology 2019-03, Joint Research Centre.
    2. Marco Bevolo & Stefano Polito, 2024. "“Placecinemaking”, or participatory social design for urban placemaking," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 105-117, March.
    3. Zohar Fingerhut & Nurit Alfasi, 2023. "Operationalizing Community Placemaking: A Critical Relationship-Based Typology," Sustainability, MDPI, vol. 15(8), pages 1-16, April.
    4. Tommaso AGASISTI & Geraint JOHNES & Marco PACCAGNELLA, 2021. "Tasks, occupations and wages in OECD countries," International Labour Review, International Labour Organization, vol. 160(1), pages 85-112, March.
    5. Andrés Rodríguez-Pose & Michael Storper, 2020. "Housing, urban growth and inequalities: The limits to deregulation and upzoning in reducing economic and spatial inequality," Urban Studies, Urban Studies Journal Limited, vol. 57(2), pages 223-248, February.
    6. John Carter Braxton & Kyle F. Herkenhoff & Jonathan Rothbaum & Lawrence Schmidt, 2021. "Changing Income Risk across the US Skill Distribution: Evidence from a Generalized Kalman Filter," Opportunity and Inclusive Growth Institute Working Papers 55, Federal Reserve Bank of Minneapolis.
    7. Picarelli, Nathalie, 2016. "Who really benefits from export processing zones? Evidence from Nicaraguan municipalities," Labour Economics, Elsevier, vol. 41(C), pages 318-332.
    8. Holmes, Craig & Mayhew, Ken, 2015. "Have UK Earnings Distributions Polarised?," INET Oxford Working Papers 2015-02, Institute for New Economic Thinking at the Oxford Martin School, University of Oxford.
    9. Zachary Van Winkle & Emanuela Struffolino, 2018. "When working isn’t enough: Family demographic processes and in-work poverty across the life course in the United States," Demographic Research, Max Planck Institute for Demographic Research, Rostock, Germany, vol. 39(12), pages 365-380.
    10. James J. Heckman, 2019. "The Race Between Demand and Supply: Tinbergen’s Pioneering Studies of Earnings Inequality," De Economist, Springer, vol. 167(3), pages 243-258, September.
    11. Markus Brueckner & Ngo Van Long & Joaquin L. Vespignani, 2020. "Non-Gravity Trade," Globalization Institute Working Papers 388, Federal Reserve Bank of Dallas.
    12. Yao Zhao & Xuena Kong & Mahmood Ahmad & Zahoor Ahmed, 2023. "Digital Economy, Industrial Structure, and Environmental Quality: Assessing the Roles of Educational Investment, Green Innovation, and Economic Globalization," Sustainability, MDPI, vol. 15(3), pages 1-24, January.
    13. Hilal Atasoy & Rajiv D. Banker & Paul A. Pavlou, 2016. "On the Longitudinal Effects of IT Use on Firm-Level Employment," Information Systems Research, INFORMS, vol. 27(1), pages 6-26, March.
    14. Jaison R. Abel & Richard Deitz, 2017. "Underemployment in the Early Careers of College Graduates following the Great Recession," NBER Chapters, in: Education, Skills, and Technical Change: Implications for Future US GDP Growth, pages 149-181, National Bureau of Economic Research, Inc.
    15. Barth, Erling & Davis, James C. & Freeman, Richard B. & McElheran, Kristina, 2023. "Twisting the demand curve: Digitalization and the older workforce," Journal of Econometrics, Elsevier, vol. 233(2), pages 443-467.
    16. Guido Matias Cortes & Giovanni Gallipoli, 2018. "The Costs of Occupational Mobility: An Aggregate Analysis," Journal of the European Economic Association, European Economic Association, vol. 16(2), pages 275-315.
    17. James Spletzer & Elizabeth Weber Handwerker, 2015. "The Role of Establishments and the Concentration of Occupations in Wage Inequality," Working Papers id:7427, eSocialSciences.
    18. Böhm, Robert & Letmathe, Peter & Schinner, Matthias, 2023. "The monetary value of competencies: A novel method and case study in smart manufacturing," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    19. Labro, Eva & Lang, Mark & Omartian, James D., 2023. "Predictive analytics and centralization of authority," Journal of Accounting and Economics, Elsevier, vol. 75(1).
    20. T. Gries & R. Grundmann & I. Palnau & M. Redlin, 2017. "Innovations, growth and participation in advanced economies - a review of major concepts and findings," International Economics and Economic Policy, Springer, vol. 14(2), pages 293-351, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jtourh:v:3:y:2022:i:3:p:49-808:d:913309. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.