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Introduction to an Insider’s Guide to Place Branding

In: An Insider’s Guide to Place Branding

Author

Listed:
  • Florian Kaefer

    (The Place Brand Observer)

Abstract

How can we make sure our cities, regions, and countries are attractive, our communities welcoming and resilient, and our economies sustainable? How can place branding offer direction and support initiatives aimed at sustainability: social, environmental, cultural, and economic well-being?

Suggested Citation

  • Florian Kaefer, 2021. "Introduction to an Insider’s Guide to Place Branding," Management for Professionals, in: An Insider’s Guide to Place Branding, edition 1, pages 1-3, Springer.
    • Handle: RePEc:spr:mgmchp:978-3-030-67144-0_1
    DOI: 10.1007/978-3-030-67144-0_1
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    Cited by:

    1. Marco Bevolo & Stefano Polito, 2024. "“Placecinemaking”, or participatory social design for urban placemaking," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 20(1), pages 105-117, March.
    2. Arthur Huang & Efrén De la Mora Velasco & Adam Haney & Sergio Alvarez, 2022. "The Future of Destination Marketing Organizations in the Insight Era," Tourism and Hospitality, MDPI, vol. 3(3), pages 1-6, September.
    3. Zohar Fingerhut & Nurit Alfasi, 2023. "Operationalizing Community Placemaking: A Critical Relationship-Based Typology," Sustainability, MDPI, vol. 15(8), pages 1-16, April.

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