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COVID-19 and Behavioral Factors of e-Payment Use: Evidence from Serbia

Author

Listed:
  • Miloš Milosavljević

    (Faculty of Organizational Sciences, University of Belgrade, 11000 Belgrade, Serbia)

  • Milan Okanović

    (Faculty of Organizational Sciences, University of Belgrade, 11000 Belgrade, Serbia)

  • Slavica Cicvarić Kostić

    (Faculty of Organizational Sciences, University of Belgrade, 11000 Belgrade, Serbia)

  • Marija Jovanović

    (Faculty of Pharmacy, University of Belgrade, 11000 Belgrade, Serbia)

  • Milenko Radonić

    (Faculty of Organizational Sciences, University of Belgrade, 11000 Belgrade, Serbia)

Abstract

Banknotes and coins are some of the most frequently traded items in the world. Their current use, however, is unsustainable, and many countries are trying to digitalize their payment systems. The recent pandemic has accelerated this transition. Building on the Theory of Unintended Consequences, the aim of this article is to examine the influence of some pandemic-specific factors (in specific, hand sanitization, conspiracy theory mentality, and financial acumen) on the current and prospective use of e-payment. A particular aim of the study is to analyze these relationships in Serbia (as an example of a cash-centric society). The study is based on primary data gathered via a questionnaire. The questionnaire was designed for the purpose of this study. In total, the study examined N = 474 examinees. The results of this study confirm that the pandemic-induced variables are statistically significant predictors of e-payment use. In particular, hand sanitization, conspiracy mentality (reversely), and financial acumen positively affect current and prospective e-payment use.

Suggested Citation

  • Miloš Milosavljević & Milan Okanović & Slavica Cicvarić Kostić & Marija Jovanović & Milenko Radonić, 2023. "COVID-19 and Behavioral Factors of e-Payment Use: Evidence from Serbia," Sustainability, MDPI, vol. 15(4), pages 1-13, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:4:p:3188-:d:1063197
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    References listed on IDEAS

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