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An Acceptance Approach for Novel Technologies in Car Insurance

Author

Listed:
  • Nemanja Milanović

    (Faculty of Organizational Sciences, University of Belgrade, 11000 Belgrade, Serbia)

  • Miloš Milosavljević

    (Faculty of Organizational Sciences, University of Belgrade, 11000 Belgrade, Serbia)

  • Slađana Benković

    (Faculty of Organizational Sciences, University of Belgrade, 11000 Belgrade, Serbia)

  • Dušan Starčević

    (Faculty of Organizational Sciences, University of Belgrade, 11000 Belgrade, Serbia)

  • Željko Spasenić

    (Faculty of Organizational Sciences, University of Belgrade, 11000 Belgrade, Serbia)

Abstract

Background: Unlike other financial services, technology-driven changes in the insurance industry have not been a vastly explored topic in scholarly literature. Incumbent insurance companies have hitherto been holding their positions using the complexity of the product, heavy regulation, and gigantic balance sheets as paramount factors for a relatively slow digitalization and technological transformation. However, new technologies such as car telematic devices have been creating a new insurance ecosystem. The aim of this study is to assess the telematics technology acceptance for insurance purposes. Methods: The study is based on the Unified Theory of Acceptance and Use of Technology (UTAUT). By interviewing 502 new car buyers, we tested the factors that affect the potential usage of telematic devices for insurance purposes. Results: The results indicate that facilitating conditions are the main predictor of telematics use. Moreover, privacy concerns related to the potential abuse of driving behavior data play an important role in technology acceptance. Conclusions: Although novel insurance technologies are mainly presented as user-driven, users (drivers and insurance buyers) are often neglected as an active party in the development of such technologies.

Suggested Citation

  • Nemanja Milanović & Miloš Milosavljević & Slađana Benković & Dušan Starčević & Željko Spasenić, 2020. "An Acceptance Approach for Novel Technologies in Car Insurance," Sustainability, MDPI, vol. 12(24), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:24:p:10331-:d:459987
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    References listed on IDEAS

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    Cited by:

    1. Vikas Chauhan & Rohit Joshi & Vipin Choudhary, 2024. "Understanding intention to adopt telematics-based automobile insurance in an emerging economy: a mixed-method approach," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1017-1036, September.
    2. Miloš Milosavljević & Milan Okanović & Slavica Cicvarić Kostić & Marija Jovanović & Milenko Radonić, 2023. "COVID-19 and Behavioral Factors of e-Payment Use: Evidence from Serbia," Sustainability, MDPI, vol. 15(4), pages 1-13, February.
    3. Alfiero, Simona & Battisti, Enrico & Ηadjielias, Elias, 2022. "Black box technology, usage-based insurance, and prediction of purchase behavior: Evidence from the auto insurance sector," Technological Forecasting and Social Change, Elsevier, vol. 183(C).
    4. Salvador Cruz Rambaud & Joaquín López Pascual, 2023. "Insurtech, Proptech, and Fintech Environment: Sustainability, Global Trends and Opportunities," Sustainability, MDPI, vol. 15(12), pages 1-3, June.
    5. Jorge Andrés-Sánchez & Laura González-Vila Puchades & Mario Arias-Oliva, 2023. "Factors influencing policyholders' acceptance of life settlements: a technology acceptance model," The Geneva Papers on Risk and Insurance - Issues and Practice, Palgrave Macmillan;The Geneva Association, vol. 48(4), pages 941-967, October.

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