Understanding intention to adopt telematics-based automobile insurance in an emerging economy: a mixed-method approach

The present study attempts to explore influential factors and how those factors contribute to consumers’ intention to adopt telematics-based automobile insurance through the lens of a unified theory of acceptance and use of technology (UTAUT2). The present research constitutes a two-part mixed-methods research effort, with the first part focusing on qualitative exploration (thematic analysis) and the second on quantitative investigation (structural equation modeling). Using thematic analysis, the study explored the essential variables in telematics insurance. Subsequently, the findings obtained from the theme analysis were integrated into the questionnaire survey in order to assess the degree of association among the variables. A total of 361 usable responses were collected from the Indian users of telematics-based insurance. The findings of the qualitative study explored the influential variables in the context of telematics-based insurance. Six variables are of UTAUT2 theory, and four variables, perceived privacy risk (PPR), perceived social benefit (PSB), perceived trust (PT), and perceived loss of driving autonomy (PLDA), found as novel in the context of telematics-based insurance. The findings of the quantitative study showed the validity of UTAUT2 theory in the current context. All the variables (except facilitating condition) variables influencing consumers' adoption intention.