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A Comparison of Motorcycle Helmet Wearing Intention and Behavior between Urban and Rural Areas

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  • Sajjakaj Jomnonkwao

    (School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand)

  • Duangdao Watthanaklang

    (Department of Construction Technology, Faculty of Industrial Technology, Nakhon Ratchasima Rajabhat University, Nakhon Ratchasima 30000, Thailand)

  • Onanong Sangphong

    (Department of Construction Technology, Faculty of Industrial Technology, Nakhon Ratchasima Rajabhat University, Nakhon Ratchasima 30000, Thailand)

  • Thanapong Champahom

    (School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand)

  • Napat Laddawan

    (School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand)

  • Savalee Uttra

    (School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand)

  • Vatanavongs Ratanavaraha

    (School of Transportation Engineering, Institute of Engineering, Suranaree University of Technology, Nakhon Ratchasima 30000, Thailand)

Abstract

The motorcycle is one of the important modes of transport for Thai people in all provinces due to its convenience and ability to access all areas and cover short distances, which is especially convenient for rural people. However, according to the accident record, it was found that the motorcycle was the vehicle causing the highest amount of accidents, and helmet wearing could save lives and reduce the level of severe injuries. In this regard, the objective of this study was to study and develop a model of factors that affected helmet use behavior using structural equation modeling (SEM) based on the Health Belief Model (HBM). Further, this study compared urban and rural models, so as to suggest suitable guidelines for the promotion of helmet use in the study areas. The sample comprised 801 motorcycle users divided into 401 urban residents and 400 rural residents. From the parameter invariance testing in the two areas, a chi-square difference test found differences in the factor loading, intercepts, and structural paths between urban and rural societies.

Suggested Citation

  • Sajjakaj Jomnonkwao & Duangdao Watthanaklang & Onanong Sangphong & Thanapong Champahom & Napat Laddawan & Savalee Uttra & Vatanavongs Ratanavaraha, 2020. "A Comparison of Motorcycle Helmet Wearing Intention and Behavior between Urban and Rural Areas," Sustainability, MDPI, vol. 12(20), pages 1-16, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:20:p:8395-:d:426773
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    References listed on IDEAS

    as
    1. Golob, Thomas F., 2003. "Structural equation modeling for travel behavior research," Transportation Research Part B: Methodological, Elsevier, vol. 37(1), pages 1-25, January.
    2. Chen, Ching-Fu & Lai, Wen-Tai, 2011. "The effects of rational and habitual factors on mode choice behaviors in a motorcycle-dependent region: Evidence from Taiwan," Transport Policy, Elsevier, vol. 18(5), pages 711-718, September.
    3. Ratanavaraha, Vatanavongs & Jomnonkwao, Sajjakaj, 2013. "Community participation and behavioral changes of helmet use in Thailand," Transport Policy, Elsevier, vol. 25(C), pages 111-118.
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    Cited by:

    1. Woraanong Thotongkam & Thanapong Champahom & Chartaya Nilplub & Warantorn Wimuttisuksuntorn & Sajjakaj Jomnonkwao & Vatanavongs Ratanavaraha, 2023. "Influencing Travelers’ Behavior in Thailand Comparing Situations of during and Post COVID-19," Sustainability, MDPI, vol. 15(15), pages 1-23, July.
    2. Thanapong Champahom & Sajjakaj Jomnonkwao & Woraanong Thotongkam & Pornsiri Jongkol & Porntip Rodpon & Vatanavongs Ratanavaraha, 2023. "Investigating Parents’ Attitudes towards the Use of Child Restraint Systems by Comparing Non-Users and User Parents," Sustainability, MDPI, vol. 15(4), pages 1-24, February.
    3. Chamroeun Se & Thanapong Champahom & Sajjakaj Jomnonkwao & Panuwat Wisutwattanasak & Wimon Laphrom & Vatanavongs Ratanavaraha, 2023. "Temporal Instability and Transferability Analysis of Daytime and Nighttime Motorcyclist-Injury Severities Considering Unobserved Heterogeneity of Data," Sustainability, MDPI, vol. 15(5), pages 1-28, March.
    4. Nemanja Milanović & Miloš Milosavljević & Slađana Benković & Dušan Starčević & Željko Spasenić, 2020. "An Acceptance Approach for Novel Technologies in Car Insurance," Sustainability, MDPI, vol. 12(24), pages 1-15, December.

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