IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i16p9236-d616139.html
   My bibliography  Save this article

How the Extended Theory of Planned Behavior Can Be Applied in the Research of the Influencing Factors of Food Waste in Restaurants: Learning from Serbian Urban Centers

Author

Listed:
  • Ivana Blešić

    (Department of Geography, Tourism and Hotel Management, Faculty of Sciences, University of Novi Sad, 21000 Novi Sad, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia)

  • Marko D. Petrović

    (Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia
    Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia)

  • Tamara Gajić

    (Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia
    Faculty of Tourism and Hospitality Management, University Singidunum, 11000 Belgrade, Serbia)

  • Tatiana N. Tretiakova

    (Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia)

  • Julia A. Syromiatnikova

    (Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia)

  • Milan Radovanović

    (Institute of Sports, Tourism and Service, South Ural State University, 454080 Chelyabinsk, Russia
    Geographical Institute “Jovan Cvijić” SASA, 11000 Belgrade, Serbia)

  • Jovanka Popov-Raljić

    (Faculty of Tourism and Hospitality Management, University Singidunum, 11000 Belgrade, Serbia)

  • Natalia V. Yakovenko

    (Research Institute of ITLK of Voronezh, Voronezh State University of Forestry and Technologies Named after G.F. Morozov, 394000 Voronezh, Russia)

Abstract

This study is based on the general notion that restaurants should find more responsible solutions to dispose of the large amount of food that is not consumed. Moreover, the food wasted has great environmental, social and financial impacts, and yet this issue is still insufficiently presented in contemporary studies on food waste management. This paper applied the extended theory of planned behavior as a theoretical framework to elicit consumers’ behavior concerning food waste. A standard paper and pen survey recorded quantitative data provided by 221 respondents. The findings reported the following: (1) personal attitudes toward food waste positively affect an individual’s intention not to waste food; (2) perceived behavioral control positively affects an individual’s intention not to waste food; (3) the intention not to waste food negatively affects self-reported food waste behavior; (4) negative environmental attitudes negatively affect intention not to waste food; (5) hygiene-based food waste negatively affects perceived behavioral control. This study contributes to understanding consumers’ food waste behavior in restaurants and might have practical implications in the hospitality sector.

Suggested Citation

  • Ivana Blešić & Marko D. Petrović & Tamara Gajić & Tatiana N. Tretiakova & Julia A. Syromiatnikova & Milan Radovanović & Jovanka Popov-Raljić & Natalia V. Yakovenko, 2021. "How the Extended Theory of Planned Behavior Can Be Applied in the Research of the Influencing Factors of Food Waste in Restaurants: Learning from Serbian Urban Centers," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:9236-:d:616139
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/16/9236/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/16/9236/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ann C. Wilkie & Ryan E. Graunke & Camilo Cornejo, 2015. "Food Waste Auditing at Three Florida Schools," Sustainability, MDPI, vol. 7(2), pages 1-18, January.
    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Wen-Lan Liao & Chin-Yi Fang, 2019. "Applying an Extended Theory of Planned Behavior for Sustaining a Landscape Restaurant," Sustainability, MDPI, vol. 11(18), pages 1-13, September.
    4. Kallbekken, Steffen & Sælen, Håkon, 2013. "‘Nudging’ hotel guests to reduce food waste as a win–win environmental measure," Economics Letters, Elsevier, vol. 119(3), pages 325-327.
    5. Lorenz, Bettina Anne-Sophie & Hartmann, Monika & Langen, Nina, 2016. "What makes people leave their food? The interaction of personal and situational factors leading to plate leftovers in canteens," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235770, Agricultural and Applied Economics Association.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Areej Malibari & Ghada Alsawah & Wafaa Saleh & Maha M. A. Lashin, 2023. "Analysis of Attitudes towards Food Waste in the Kingdom of Saudi Arabia Using Fuzzy Logic," Sustainability, MDPI, vol. 15(4), pages 1-16, February.
    2. Dragan Vukolić & Tamara Gajić & Marko D. Petrović & Jovan Bugarčić & Ana Spasojević & Sonja Veljović & Nikola Vuksanović & Marina Bugarčić & Miloš Zrnić & Snežana Knežević & Sandra R. Rakić & Bojana D, 2023. "Development of the Concept of Sustainable Agro-Tourism Destinations—Exploring the Motivations of Serbian Gastro-Tourists," Sustainability, MDPI, vol. 15(3), pages 1-16, February.
    3. Marko D. Petrović & Ilija Milovanović & Tamara Gajić & Veronika N. Kholina & Miroslav Vujičić & Ivana Blešić & Filip Đoković & Milan M. Radovanović & Nina B. Ćurčić & Al Fauzi Rahmat & Karlygash Muzdy, 2023. "The Degree of Environmental Risk and Attractiveness as a Criterion for Visiting a Tourist Destination," Sustainability, MDPI, vol. 15(19), pages 1-20, September.
    4. Tamara Gajić & Jovanka Popov Raljić & Ivana Blešić & Milica Aleksić & Marko D. Petrović & Milan M. Radovanović & Darko B. Vuković & Višnja Sikimić & Tatjana Pivac & Marija Kostić & Dejan Sekulić & Dra, 2022. "Factors That Influence Sustainable Selection and Reselection Intentions Regarding Soluble/Instant Coffee—The Case of Serbian Consumers," Sustainability, MDPI, vol. 14(17), pages 1-18, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rachel Croson & Nicolas Treich, 2014. "Behavioral Environmental Economics: Promises and Challenges," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 58(3), pages 335-351, July.
    2. Ching-Hua Yeh & Monika Hartmann, 2021. "To Purchase or Not to Purchase? Drivers of Consumers’ Preferences for Animal Welfare in Their Meat Choice," Sustainability, MDPI, vol. 13(16), pages 1-25, August.
    3. Mario dos Santos Bulhões & Maria da Conceição Pereira da Fonseca & Darlan Azevedo Pereira & Márcio A. F. Martins, 2023. "Evaluation of Waste in Food Services: A Structural Equation Analysis Using Behavioral and Operational Factors," Sustainability, MDPI, vol. 15(10), pages 1-29, May.
    4. Bettina A. Lorenz & Monika Hartmann & Stefan Hirsch & Olga Kanz & Nina Langen, 2017. "Determinants of Plate Leftovers in One German Catering Company," Sustainability, MDPI, vol. 9(5), pages 1-17, May.
    5. Astrid Dannenberg & Gunnar Gutsche & Marlene Batzke & Sven Christens & Daniel Engler & Fabian Mankat & Sophia Moeller & Eva Weingaertner & Andreas Ernst & Marcel Lumkowsky & Georg von Wangenheim & Ger, 2022. "The effects of norms on environmental behavior," MAGKS Papers on Economics 202219, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    6. Zhigang, X. & Zongli, Z. & Funing, Z. & Junfei, B., 2018. "The Effect of Preference for Variety and Portion Size on Consumer s Plate Waste in China s Foodservice Sector," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276951, International Association of Agricultural Economists.
    7. Viglia, Giampaolo & Dolnicar, Sara, 2020. "A review of experiments in tourism and hospitality," Annals of Tourism Research, Elsevier, vol. 80(C).
    8. Othmane Aride & Maria-del-Mar Pàmies-Pallisé, 2019. "From Values to Behavior: Proposition of an Integrating Model," Sustainability, MDPI, vol. 11(21), pages 1-19, November.
    9. Olga V. Zakharova & Lyudmila G. Suvorova & Mariya V. Bogdanova & Anton Viktorovich Zakharov & Anton Permyakov & Irina Yuryevna Malykh, 2021. "Environmental Education: Ecological Wisdom of Indigenous Peoples in Western Siberia," Sustainability, MDPI, vol. 13(7), pages 1-18, April.
    10. Tsai, Yao-Te & Tiwasing, Praewwanit, 2021. "Customers’ intention to adopt smart lockers in last-mile delivery service: A multi-theory perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    11. Maria Andersson & Ola Eriksson & Chris Von Borgstede, 2012. "The Effects of Environmental Management Systems on Source Separation in the Work and Home Settings," Sustainability, MDPI, vol. 4(6), pages 1-17, June.
    12. Tran Huy Phuong & Thanh Trung Hieu, 2015. "Predictors of Entrepreneurial Intentions of Undergraduate Students in Vietnam: An Empirical Study," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(8), pages 46-55, August.
    13. Clara Cardone-Riportella & María José Casasola-Martinez & Isabel Feito-Ruiz, 2014. "Do Entrepreneurs Come From Venus Or Mars? Impact Of Postgraduate Studies: Gender And Family Business Background," Working Papers 14.04, Universidad Pablo de Olavide, Department of Financial Economics and Accounting (former Department of Business Administration), revised Sep 2014.
    14. Peng Cheng & Zhe Ouyang & Yang Liu, 0. "The effect of information overload on the intention of consumers to adopt electric vehicles," Transportation, Springer, vol. 0, pages 1-20.
    15. Ruijie Zhu & Guojing Zhao & Zehai Long & Yangjie Huang & Zhaoxin Huang, 2022. "Entrepreneurship or Employment? A Survey of College Students’ Sustainable Entrepreneurial Intentions," Sustainability, MDPI, vol. 14(9), pages 1-15, May.
    16. Alsalem, Amani & Fry, Marie-Louise & Thaichon, Park, 2020. "To donate or to waste it: Understanding posthumous organ donation attitude," Australasian marketing journal, Elsevier, vol. 28(3), pages 87-97.
    17. Pan, Jing Yu & Liu, Dahai, 2022. "Mask-wearing intentions on airplanes during COVID-19 – Application of theory of planned behavior model," Transport Policy, Elsevier, vol. 119(C), pages 32-44.
    18. Benoît Lécureux & Adrien Bonnet & Ouassim Manout & Jaâfar Berrada & Louafi Bouzouina, 2022. "Acceptance of Shared Autonomous Vehicles: A Literature Review of stated choice experiments," Working Papers hal-03814947, HAL.
    19. Jacqueline Ruth & Steffen Willwacher & Oliver Korn, 2022. "Acceptance of Digital Sports: A Study Showing the Rising Acceptance of Digital Health Activities Due to the SARS-CoV-19 Pandemic," IJERPH, MDPI, vol. 19(1), pages 1-16, January.
    20. Jariyasunant, Jerald & Carrel, Andre & Ekambaram, Venkatesan & Gaker, David & Sengupta, Raja & Walker, Joan L., 2012. "The Quantified Traveler: Changing transport behavior with personalized travel data feedback," University of California Transportation Center, Working Papers qt3047k0dw, University of California Transportation Center.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:9236-:d:616139. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.