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Development of the Concept of Sustainable Agro-Tourism Destinations—Exploring the Motivations of Serbian Gastro-Tourists

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  • Dragan Vukolić

    (Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia
    Faculty of Tourism and Hotel Management, University of Business studies, Jovana Dučića 23a, 78000 Banja Luka, Bosnia and Herzegovina)

  • Tamara Gajić

    (Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia
    Geographical Institute “Jovan Cvijić” SASA, Ðure Jakšića 9, 11000 Belgrade, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, Lenjina 76, 454080 Chelyabinsk, Russia)

  • Marko D. Petrović

    (Geographical Institute “Jovan Cvijić” SASA, Ðure Jakšića 9, 11000 Belgrade, Serbia
    Institute of Sports, Tourism and Service, South Ural State University, Lenjina 76, 454080 Chelyabinsk, Russia)

  • Jovan Bugarčić

    (Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia)

  • Ana Spasojević

    (Faculty of Economics, University of Kragujevac, Ðure Pucara Starog 3, 34000 Kragujevac, Serbia)

  • Sonja Veljović

    (Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia)

  • Nikola Vuksanović

    (Faculty of Management Sremski Karlovci, Njegoševa 1a, 21205 Sremski Karlovci, Serbia)

  • Marina Bugarčić

    (Faculty of Entrepreneurial Business and Real Estate Management, University Union—Nikola Tesla, Cara Dušana 62-64, 11000 Belgrade, Serbia)

  • Miloš Zrnić

    (Academy of Applied Studies—The College of Hotel Management, Kneza Višeslava 70, 11000 Belgrade, Serbia)

  • Snežana Knežević

    (Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia)

  • Sandra R. Rakić

    (Faculty of Entrepreneurial Business and Real Estate Management, University Union—Nikola Tesla, Cara Dušana 62-64, 11000 Belgrade, Serbia)

  • Bojana D. Drašković

    (Faculty of Civil Engineering, University Union—Nikola Tesla, Cara Dušana 62-64, 11000 Belgrade, Serbia)

  • Tijana Petrović

    (Faculty of Hotel Management and Tourism, University of Kragujevac, Vojvođanska 5a, 36210 Vrnjačka Banja, Serbia)

Abstract

One of the key elements for the development of an agro-tourism destination can be specific gastronomy. In this context, research and understanding of the motivation of tourists who visit those destinations can influence the development of the concept of their sustainability, which was the goal of this research. The research was conducted during 2022 on a total sample of 607 respondents who stayed in agro-tourism destinations in the Republic of Serbia. The paper presents motivational factors that potentially influence the frequency of gastronomic tourists to try local gastronomic specialties and food in agro-tourism destinations. The results indicate that the cultural experience dimension, excitement dimension, interpersonal, relation dimension, and sensory appeal dimension show a significant influence on the visitation of agro-tourism destinations by gastronomic tourists, while the health concern dimension factor does not show statistical significance. The results undoubtedly indicate that certain socio-demographic characteristics of gastro-tourists have an impact on the development of an agro-tourism destination, in the direction that the more educated as well as women have more positive attitudes towards the influence of motivational factors on the development of an agro-tourism destination.

Suggested Citation

  • Dragan Vukolić & Tamara Gajić & Marko D. Petrović & Jovan Bugarčić & Ana Spasojević & Sonja Veljović & Nikola Vuksanović & Marina Bugarčić & Miloš Zrnić & Snežana Knežević & Sandra R. Rakić & Bojana D, 2023. "Development of the Concept of Sustainable Agro-Tourism Destinations—Exploring the Motivations of Serbian Gastro-Tourists," Sustainability, MDPI, vol. 15(3), pages 1-16, February.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:3:p:2839-:d:1057521
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    References listed on IDEAS

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    5. Tamara Gajić & Jovanka Popov Raljić & Ivana Blešić & Milica Aleksić & Dragan Vukolić & Marko D. Petrović & Natalia V. Yakovenko & Višnja Sikimić, 2021. "Creating Opportunities for the Development of Craft Beer Tourism in Serbia as a New Form of Sustainable Tourism," Sustainability, MDPI, vol. 13(16), pages 1-22, August.
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    7. Ivana Blešić & Marko D. Petrović & Tamara Gajić & Tatiana N. Tretiakova & Julia A. Syromiatnikova & Milan Radovanović & Jovanka Popov-Raljić & Natalia V. Yakovenko, 2021. "How the Extended Theory of Planned Behavior Can Be Applied in the Research of the Influencing Factors of Food Waste in Restaurants: Learning from Serbian Urban Centers," Sustainability, MDPI, vol. 13(16), pages 1-14, August.
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    Cited by:

    1. Tamara Gajić & Dragan Vukolić & Jovan Bugarčić & Filip Đoković & Ana Spasojević & Snežana Knežević & Jelena Đorđević Boljanović & Slobodan Glišić & Stefana Matović & Lóránt Dénes Dávid, 2024. "The Adoption of Artificial Intelligence in Serbian Hospitality: A Potential Path to Sustainable Practice," Sustainability, MDPI, vol. 16(8), pages 1-26, April.
    2. Dragan Vukolić & Mladen Radišić & Maja Radišić & Dušan Pevac & Srđan Milošević & Tamara Gajić, 2025. "The Role of Food Safety in Sustainable Gastronomic Tourism: Insights from Farm-Stay Tourist Experiences," Agriculture, MDPI, vol. 15(18), pages 1-21, September.

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