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Agent-Based Approach to Configure Processes in Iran’s Banking Service Supply Chain

Author

Listed:
  • Negar Jalilian

    (Industrial Management Department, Yazd University, Yazd 8915818411, Iran)

  • Seyed Mahmoud Zanjirchi

    (Industrial Management Department, Yazd University, Yazd 8915818411, Iran)

  • Alireza Naser Sadrabadi

    (Industrial Management Department, Yazd University, Yazd 8915818411, Iran)

  • Ahmadreza Asgharpourmasouleh

    (Department of Sociology, Ferdowsi University of Mashhad, Mashhad 9177948974, Iran)

  • Mark Goh

    (NUS Business School and The Logistics Institute-Asia Pacific, National University of Singapore, Singapore 119613, Singapore)

Abstract

Improving the service processes of banks requires updating and optimizing banking supply chain processes as well as understanding the interaction between the constituent elements of each process. This paper applies agent-based modeling to configure selected processes of Tejarat Bank’s service supply chain, a large bank in Iran. Tejarat’s banking process system is presented and the most effective processes of the banking supply chain are identified. The interactions between the processes are examined and the research model is presented. We execute the agent-based modeling in a simulated environment. The simulation results are analyzed using Taguchi’s experimental method. Selected combinations of the elements of the integrated marketing communications program are presented to reduce the liquidity risk of Tejarat Bank.

Suggested Citation

  • Negar Jalilian & Seyed Mahmoud Zanjirchi & Alireza Naser Sadrabadi & Ahmadreza Asgharpourmasouleh & Mark Goh, 2021. "Agent-Based Approach to Configure Processes in Iran’s Banking Service Supply Chain," Sustainability, MDPI, vol. 13(14), pages 1-23, July.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:14:p:7566-:d:589623
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