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Sustainable Development of Rural Tourism in An Giang Province, Vietnam

Author

Listed:
  • Nguyen Thanh Long

    (Faculty of Business Administration, Industrial University of Ho Chi Minh City, Ho Chi Minh City 700000, Vietnam
    These authors contributed equally to this work.)

  • Thanh-Lam Nguyen

    (Office of International Affairs, Lac Hong University, Dong Nai 810000, Vietnam
    These authors contributed equally to this work.)

Abstract

This study aims at sustainably developing rural tourism in An Giang Province, an agricultural province located in the South of Vietnam, by identifying the determinants of the satisfaction and revisit intention of tourists based on both qualitative and quantitative approaches. From exploratory interviews with experts and comprehensive group discussions, we developed a questionnaire for an official survey of 507 tourists at different tour-sites in An Giang Province. It is found that: (1) there are seven key factors affecting the satisfaction of the tourists, including: spirituality, tourism safety and security, people, food and beverage, natural environment, service prices and tourism infrastructure; and (2) revisit intention of tourists is affected by six factors, including: satisfaction, spirituality, tourism safety and security, people, food and beverage and service prices. Among them, spirituality is a new factor to be thoughtfully considered due to its significant influence on both the tourist satisfaction and revisit intention. From these findings, we proposed some managerial implications for the sustainable development of rural tourism in An Giang Province by enhancing the satisfaction and revisit intention of the tourists after they visit the province.

Suggested Citation

  • Nguyen Thanh Long & Thanh-Lam Nguyen, 2018. "Sustainable Development of Rural Tourism in An Giang Province, Vietnam," Sustainability, MDPI, vol. 10(4), pages 1-20, March.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:4:p:953-:d:137961
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    1. José María López-Sanz & Azucena Penelas-Leguía & Pablo Gutiérrez-Rodríguez & Pedro Cuesta-Valiño, 2021. "Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities," Sustainability, MDPI, vol. 13(9), pages 1-20, April.
    2. Gavurova, Beata & Skare, Marinko & Belas, Jaroslav & Rigelsky, Martin & Ivankova, Viera, 2023. "The relationship between destination image and destination safety during technological and social changes COVID-19 pandemic," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
    3. Young Dae Ko & Byung Duk Song, 2021. "Complementary Cooperation of CCTV and UAV Systems for Tourism Security and Sustainability," Sustainability, MDPI, vol. 13(19), pages 1-15, September.
    4. Thang Quyet Nguyen & Nguyen Thanh Long & Thanh-Lam Nguyen, 2019. "Impacts of corporate social responsibility on the competitiveness of tourist enterprises: An empirical case of Ben Tre, Vietnam," Tourism Economics, , vol. 25(4), pages 539-568, June.
    5. Wookhyun An & Silverio Alarcón, 2020. "How Can Rural Tourism Be Sustainable? A Systematic Review," Sustainability, MDPI, vol. 12(18), pages 1-23, September.
    6. Christian Rainero & Giuseppe Modarelli, 2020. "The Attractive Power of Rural Destinations and a Synergistic Community Cooperative Approach: A “Tourismability” Case," Sustainability, MDPI, vol. 12(17), pages 1-41, September.
    7. Thanh-Lam Nguyen, 2019. "STEAM-ME: A Novel Model for Successful Kaizen Implementation and Sustainable Performance of SMEs in Vietnam," Complexity, Hindawi, vol. 2019, pages 1-23, February.

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